olivLaw · US equity research
Chanson International Holding CHSN
Food and Kindred Products · SIC 2000 · Vertical: Food and Kindred Products (SIC 2000)
Chanson International Holding runs a chain of bakeries and cafés with stores in Xinjiang and New York, selling bakery products, seasonal products and beverages. In fiscal 2025 revenue was roughly flat, but the company posted an operating loss and comparable store sales fell sharply, raising questions about the model's durability in China's current economic climate.
The AI analysis may be outdated: new filings came after its sources (see the «AI analysis» section).
At the close of 04 Nov 2026, Chanson International Holding (CHSN) stock was 3.36 USD (−0.59% on the day), with market capitalisation 131.0 m USD, P/E 112.0 on diluted EPS of 0.03 USD over the last 12 months, beta 0.19, 52-week range 0.83–290.00 USD.
Data as of · AI analysis dated · Source: SEC filings and closing prices, computed by olivLaw.
Price history
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Technical reading
- RSI (14)
- 82.4
- overbought (≥ 70)
- Bollinger (20, 2)
- -0.18 – 2.69
- above the upper band · %B 1.23 · band width 229.2%
- SMA 50 / 200
- 1.15 / 78.03
- mixed trend
- MACD (12, 26, 9)
- 0.33 / 0.09
- MACD above signal
Indicators describe past prices; on their own they do not predict direction. On our history the RSI ≤ 40 filter added no return (see the signals methodology).
Performance
| Company | S&P 500 | vs S&P 500 | Vertical median | |
|---|---|---|---|---|
| 1 month | +217.0% | −1.1% | +218.1 pp | — |
| 3 months | +226.2% | −0.5% | +226.7 pp | — |
| 6 months | +110.0% | +4.4% | +105.6 pp | — |
| Year to date | −98.5% | +12.3% | −110.8 pp | — |
| 1 year | −98.5% | +13.5% | −112.0 pp | −44.5% |
| 3 years | −100.0% | +76.4% | −176.4 pp | −65.9% |
| 5 years | unavailable | +63.7% | unavailable | — |
Price returns, dividends excluded.
Quarterly results
ESEF annual reports carry no quarters: the results are annual (below).
E/P over time
E/P = trailing-12-month diluted EPS / price at quarter end. E/P is the inverse of P/E and stays defined when earnings are negative.
Today's P/E sits at the 0 percentile of its own 3-quarter history (min 7,333.3, median 11,108.7, max 42,434.8; quarters with earnings only).
Fiscal years
| Fiscal year | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|
| Revenue | 10.3 m | 14.7 m | 13.3 m | 17.3 m | 18.2 m | 18.3 m |
| Revenue YoY | unavailable | +42.4% | −9.7% | +30.0% | +5.7% | +0.2% |
| Net income | -164.0 k | 506.8 k | -1.3 m | 33.6 k | 756.3 k | 187.5 k |
| Net income YoY | unavailable | unavailable | −354.2% | unavailable | +2,151.7% | −75.2% |
| Diluted EPS | -0.02 | 0.06 | -0.14 | 0.23 | 3.68 | 0.03 |
| Diluted EPS YoY | unavailable | unavailable | −333.3% | unavailable | +1,500.0% | −99.2% |
| net % | -1.6% | 3.4% | -9.7% | 0.2% | 4.1% | 1.0% |
| Free cash flow | 671.3 k | -259.8 k | -308.7 k | -3.7 m | 3.0 m | 468.6 k |
Reported results vs expectations
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Balance sheet & financial health
Fiscal year 2025 · 31 Dec 2025
- Cash
- 8.6 m USD
- Financial debt
- 5.1 m USD
- Net debt
- -3.6 m USD
- Equity
- 56.2 m USD
- Total assets
- 82.0 m USD
- Debt / equity
- 0.09x
- Current ratio
- 0.81x
- ROE
- 0.5%
- ROA
- 0.3%
- FCF margin
- 2.6%
Financial statements (source on every figure)
Revenue and net income (USD)
Margins
Income statement · USD
| Line | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Source (latest year) |
|---|---|---|---|---|---|---|---|
| Revenue | 10.3 m | 14.7 m | 13.3 m | 17.3 m | 18.2 m | 18.3 m | SEC (XBRL)· 20 Apr 2026verified |
| Cost of revenue | 5.2 m | 7.8 m | 7.2 m | 9.1 m | 11.0 m | 10.1 m | SEC (XBRL)· 20 Apr 2026verified |
| Gross profit | 5.1 m | 6.9 m | 6.1 m | 8.1 m | 7.2 m | 8.2 m | SEC (XBRL)· 20 Apr 2026verified |
| Operating income | -28.6 k | -444.9 k | -1.4 m | -610.5 k | -529.6 k | -1.9 m | SEC (XBRL)· 20 Apr 2026verified |
| Depreciation & amortisation | 485.8 k | 605.3 k | 701.5 k | 831.8 k | 823.9 k | 889.7 k | SEC (XBRL)· 20 Apr 2026verified |
| EBITDA | 457.2 k ≈ | 160.4 k ≈ | -736.6 k ≈ | 221.3 k ≈ | 294.2 k ≈ | -997.4 k ≈ | SEC (XBRL)· 20 Apr 2026derived |
| Interest expense | 108.9 k | 98.0 k | 35.5 k | -35.5 k | 50.9 k | 188.3 k | SEC (XBRL)· 20 Apr 2026verified |
| Pre-tax income | -149.4 k | 523.0 k | -1.3 m | 153.0 k | 830.9 k | 261.7 k | SEC (XBRL)· 20 Apr 2026verified |
| Income tax | 14.6 k | 16.3 k | 9.5 k | 119.4 k | 74.6 k | 74.2 k | SEC (XBRL)· 20 Apr 2026verified |
| Net income | -164.0 k | 506.8 k | -1.3 m | 33.6 k | 756.3 k | 187.5 k | SEC (XBRL)· 20 Apr 2026verified |
| Diluted EPS | -0.02 | 0.06 | -0.14 | 0.23 | 3.68 | 0.03 | SEC (XBRL)· 20 Apr 2026verified |
| Weighted average diluted shares | 9.0 m | 9.0 m | 9.0 m | 144.2 k | 205.3 k | 5.4 m | SEC (XBRL)· 20 Apr 2026verified |
≈ computed by olivLaw from the reported lines of the same year: Operating income + Depreciation & amortisation.
Balance sheet · USD
| Line | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Source (latest year) |
|---|---|---|---|---|---|---|---|
| Cash | 4.1 m | 3.9 m | 2.9 m | 1.5 m | 12.1 m | 8.6 m | SEC (XBRL)· 20 Apr 2026verified |
| Receivables | — | 1.1 m | 1.3 m | 2.0 m | 991.5 k | 1.7 m | SEC (XBRL)· 20 Apr 2026verified |
| Inventories | — | 526.9 k | 693.5 k | 723.9 k | 738.8 k | 830.6 k | SEC (XBRL)· 20 Apr 2026verified |
| Current assets | — | 6.7 m | 6.5 m | 9.3 m | 18.4 m | 12.2 m | SEC (XBRL)· 20 Apr 2026verified |
| Property, plant & equipment, net | — | 5.4 m | 5.9 m | 5.5 m | 4.4 m | 7.1 m | SEC (XBRL)· 20 Apr 2026verified |
| Intangibles (excl. goodwill) | — | — | — | 150.0 k | 262.5 k | 226.3 k | SEC (XBRL)· 20 Apr 2026verified |
| Total assets | — | 25.0 m | 27.3 m | 38.4 m | 41.8 m | 82.0 m | SEC (XBRL)· 20 Apr 2026verified |
| Accounts payable | — | 1.3 m | 1.4 m | 1.9 m | 2.1 m | 3.8 m | SEC (XBRL)· 20 Apr 2026verified |
| Short-term debt | — | 1.6 m | 435.0 k | 2.7 m | 1.5 m | 428.8 k | SEC (XBRL)· 20 Apr 2026verified |
| Long-term debt | — | — | — | — | — | 4.6 m | SEC (XBRL)· 20 Apr 2026verified |
| Current liabilities | — | 12.3 m | 13.5 m | 14.7 m | 14.1 m | 15.1 m | SEC (XBRL)· 20 Apr 2026verified |
| Total liabilities | — | 22.2 m | 26.2 m | 26.4 m | 23.4 m | 25.8 m | SEC (XBRL)· 20 Apr 2026verified |
| Equity | 2.2 m † | 2.8 m † | 1.2 m † | 12.0 m † | 18.4 m † | 56.2 m † | SEC (XBRL)· 20 Apr 2026verified |
† equity attributable to the parent's shareholders: in these years the issuer no longer reports the total including non-controlling interests.
Cash flow · USD
| Line | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Source (latest year) |
|---|---|---|---|---|---|---|---|
| Operating cash flow | 1.2 m | 1.8 m | 551.3 k | -3.0 m | 3.5 m | 2.9 m | SEC (XBRL)· 20 Apr 2026verified |
| Capex | 574.3 k | 2.0 m | 860.0 k | 774.0 k | 583.3 k | 2.4 m | SEC (XBRL)· 20 Apr 2026verified |
| Free cash flow | 671.3 k ≈ | -259.8 k ≈ | -308.7 k ≈ | -3.7 m ≈ | 3.0 m ≈ | 468.6 k ≈ | SEC (XBRL)· 20 Apr 2026derived |
| Investing cash flow | -574.3 k | -2.0 m | -860.0 k | -10.5 m | 1.9 m | -45.8 m | SEC (XBRL)· 20 Apr 2026verified |
| Financing cash flow | -849.4 k | -178.2 k | 9.9 k | 12.1 m | 5.4 m | 39.1 m | SEC (XBRL)· 20 Apr 2026verified |
≈ computed by olivLaw from the reported lines of the same year: Operating cash flow − Capex.
Computed indicators
Growth
Profitability
Returns
Balance sheet
Liquidity
Cash
Efficiency
Market and valuation
1 indicators that do not apply to the sector.
Valuation
olivLaw classification
Score: 42 / 100
A scoring methodology on indicators and valuation, not investment advice.
(margin_of_safety <= -0.25 & agreement in ['high', 'medium'])
Closing price
04 Nov 2026Source: olivLaw, closing series
Market cap: 131.0 m USD
Key indicators
Coverage and freshness
Score by group
- Balance sheet0
- Quality75
- Valuation2
- Growth94
Estimated value range
The combined range = the median of the valid methods' low, central and high values; it is not a probability interval and does not cover every result. Envelope of all methods: 0.33 – 0.82 USD.
Valuation assumptions are editorial choices, not measured; beta is not measured.
Method ranges (USD per share)
— — Mid · ▏ Price
Valuation methods
- DCF (discounted cash flow)0.33 – 0.46 (Mid 0.38)WACC 9.1% · starting FCFF 603.6 k USD · terminal value share of EV 74%The WACC × g sensitivity gives the method's bounds; these are not probabilities.Reverse DCF: no growth between −30% and +40% justifies the price
- Peers: EV/EBITDAunavailable · the base of the ratio is not positive
- Peers: P/E0.53 – 0.82 (Mid 0.64)5 companies used · median multiple 21.2x · quartiles 17.8x – 27.3xBRBR, CPB, FLO, MDLZ, UCFI
- Dividend discount (DDM)unavailable · the company pays no dividend: a dividend model needs an explicit initiation assumption
Classification (SIC) comparables group by industry code, not by economic activity; the direct group is an editorial selection by activity. Members' multiples are on their own trailing twelve months, at their own latest close.
Assumptions (illustrative, editorial)
- Risk-free rate
- 4.3%
- Equity risk premium
- 5.0%
- Beta (default)
- 1.00
- Cost of equity
- 9.3%
- Terminal growth
- 2.5%
Factor scorecard
Unattractive profile · Score 42/100
| Factor | Value | Score | Weight used |
|---|---|---|---|
| ROIC · Quality | -4.5% | 67 (vs peers) | 17% |
| Net margin · Quality | 1.0% | 63 (vs peers) | 10% |
| FCF conversion · Quality | 249.9% | 100 (on a fixed band) | 10% |
| Revenue CAGR 3Y · Growth | 11.2% | 94 (on a fixed band) | 14% |
| EPS CAGR 3Y · Growth | unavailable | unavailable | — |
| Net debt / EBITDA · Balance sheet | unavailable | unavailable | — |
| Interest coverage · Balance sheet | -10.0x | 0 (on a fixed band) | 10% |
| Current ratio · Balance sheet | 0.8x | 1 (on a fixed band) | 7% |
| P/E (TTM) · Valuation | 112.0x | 0 (vs peers) | 17% |
| EV/EBITDA · Valuation | unavailable | unavailable | — |
| FCF yield · Valuation | 0.4% | 4 (on a fixed band) | 14% |
| Shareholder yield (distributions) · Returns | unavailable | unavailable | — |
| Payout ratio (FCF) · Returns | unavailable | unavailable | — |
Factors without a value were dropped; the remaining weights were renormalised.
Score groups
- Balance sheet0/100 · 2/3 factors with a value
- Growth· partial94/100 · 1/2 factors with a value
- Quality75/100 · 3/3 factors with a value
- Returns· partialunavailable · 0/2 factors with a value
- Valuation2/100 · 2/3 factors with a value
A «partial» group is computed from under half of its weight or from one factor: it is not a full assessment of the group.
Memo
Chanson International Holding (CHSN). Latest full fiscal year: 2025; data up to 2025-12-31.
Figures computed from the financial statements: revenue 18.3 m USD in 2025; YoY growth 0.2%; net margin 1.0%; ROE 0.5%.
The estimated value range is 0.43–0.64 USD per share (median of 2 methods, agreement: high); assumptions are illustrative. Against the central value of 0.51 USD, the price of 3.36 USD leaves a potential of -84.8% (value / price − 1) and a margin of safety of -558.9% (1 − price / value). The range is the median of the methods' low, central and high values, not a probability interval.
olivLaw score 42/100, methodological classification: unattractive profile (score, margin of safety and method agreement together; not a judgement of the right price). Groups assessed only in part: growth, returns. Not investment advice.
Text generated deterministically from the figures shown; no language model. Not investment advice.
What supports the thesis
- FCF conversion: 249.9%
- Revenue CAGR 3Y: 11.2%
What contradicts it
- Interest coverage: -10.0x
- Current ratio: 0.8x
- P/E (TTM): 112.0x
- FCF yield: 0.4%
- The price is above the estimated value range
Not assessed (insufficient data or a ratio without meaning): EPS CAGR 3Y, Net debt / EBITDA, EV/EBITDA, Shareholder yield (distributions), Payout ratio (FCF).
Versus the vertical median
Food and Kindred Products (SIC 2000) · same industry (4-digit SIC) · compared with 20 companies
Multiples and returns vs the median
Price rebased to 100 (monthly, 5 years)
Companies in the vertical
| Market cap | P/E | ROE | Net margin | Revenue YoY | 1A / 3A | |
|---|---|---|---|---|---|---|
| MDLZMondelez International, Inc. | 85.3 bn | 21.2 | 15.5% | 10.2% | +5.8% | +17% / −5% |
| CAGConagra Brands, Inc. | 7.3 bn | — | -24.9% | -17.0% | −2.9% | −14% / −46% |
| CPBThe Campbell’s Company | 6.9 bn | 17.8 | 10.4% | 4.1% | −5.0% | −24% / −42% |
| OTLYOatly Group AB | 5.1 bn | — | -247.9% | -17.7% | +4.7% | −34% / −55% |
| BYNDBeyond Meat, Inc. | 3.7 bn | — | — | 111.7% | −15.6% | −76% / −97% |
| STKHSteakholder Foods Ltd. | 2.3 bn | — | -266.3% | -112,470.0% | unavailable | −95% / −100% |
| FLOFlowers Foods Inc | 1.5 bn | 27.3 | 4.0% | 1.1% | unavailable | −34% / −66% |
| BRBRBellRing Brands, Inc. | 1.2 bn | 7.2 | — | 7.3% | +16.1% | −67% / −81% |
| SMPLThe Simply Good Foods Company | 1.2 bn | — | -9.6% | -11.5% | −6.5% | −32% / −66% |
| VITLVital Farms, Inc. | 450.8 m | — | -7.4% | -3.0% | +25.3% | −68% / −21% |
| UCFICN Healthy Food Tech Group Corp. | 287.8 m | 36.7 | 39.2% | 24.6% | +144.6% | −46% / unavailable |
| BGSB&G Foods, Inc. | 208.9 m | — | -15.8% | -4.0% | unavailable | −44% / −72% |
| CHSNChanson International Holding | 131.0 m | 112.0 | 0.5% | 1.0% | +0.2% | −98% / −100% |
| SOWGSow Good Inc. | 44.4 m | — | -346.4% | — | unavailable | −75% / −98% |
| MLECMoolec Science SA | 32.7 m | — | -86.4% | -130.0% | +521.5% | −86% / −100% |
| LSFLaird Superfood, Inc. | 26.9 m | — | -22.9% | -3.4% | +15.2% | −12% / +129% |
| BOFBranchOut Food Inc. | 25.9 m | — | -202.6% | -56.8% | +113.3% | −45% / +8% |
| BRLSBorealis Foods Inc. | 24.7 m | — | — | -56.5% | +8.2% | −38% / −90% |
| HAINThe Hain Celestial Group, Inc. | 13.7 m | — | -96.8% | -22.5% | −13.2% | −86% / −99% |
| NOMDNomad Foods Limited | — | — | 5.3% | 4.5% | −2.2% | +2% / −22% |
| DDCDDC Enterprise Limited | — | — | -124.4% | -123.3% | +4.6% | −96% / −100% |
1- and 3-year price returns: for CHSN from daily closes (the same as the performance table), for the other companies from month-end closes.
olivLaw engine forecast
The world engine ran after the company's latest material disclosure. Probabilities are of TOUCHING a level within the horizon (not closing there) and sit next to the random walk (p_rw), the no-information benchmark.
The engine has no published run for this company yet.
Valuation scenarios (editable assumptions)
Illustrative scenarios
Illustrative: not forecasts and without probabilities. Each case is one coherent set of assumptions, computed on today's figures.
Estimated price (USD)
| Estimated price | Bear | Base | Bull |
|---|---|---|---|
| 1 years | 0.34 Total return -90% · Per year -90% | 0.60 Total return -82% · Per year -82% | 0.90 Total return -73% · Per year -73% |
| 3 years | 0.38 Total return -89% · Per year -52% | 0.74 Total return -78% · Per year -40% | 1.22 Total return -64% · Per year -29% |
| 5 years | 0.42 Total return -88% · Per year -34% | 0.92 Total return -73% · Per year -23% | 1.64 Total return -51% · Per year -13% |
- Exit P/E± 0.19
- Net margin± 0.13
- Annual revenue growth± 0.10
- Annual dilution± 0.01
AI analysis
AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.
Possibly outdated: the newest document it read is from 20 Apr 2026; since then the company filed 6-K (27 Oct 2026), 6-K (28 Sept 2026), 6-K (18 Sept 2026), 6-K (27 Aug 2026), 6-K (20 Aug 2026), 6-K (23 Jul 2026).
In brief
Chanson International Holding runs a chain of bakeries and cafés with stores in Xinjiang and New York, selling bakery products, seasonal products and beverages. In fiscal 2025 revenue was roughly flat, but the company posted an operating loss and comparable store sales fell sharply, raising questions about the model's durability in China's current economic climate.
SWOT
Strengths
- Stores are operated directly, allowing tighter control over product quality and customer experience. The company has a stable network of 63 stores in Xinjiang 1.
- The company launches new products frequently and has a large number of products on sale, which helps it attract new customers and retain existing ones 1.
- The ERP system used in China provides detailed data on costs and sales for each product, supporting management decisions.
Weaknesses
- The company reported an operating loss in 2025, and selling and administrative expenses rose above the level of revenue 1.
- Comparable store sales fell sharply in both China and the U.S. 1, pointing to demand problems in existing stores.
- The company depends on the UFG entities through contractual arrangements, and a significant part of its revenue comes from them 1.
Opportunities
- The company plans to open new stores and expand into new markets, including New York City, where it is in talks with potential partners.
- Growth in seasonal product sales points to potential range diversification that could reduce dependence on core bakery products 1.
- Developing online sales and social media presence could bring new customers if used effectively.
Threats
- If China's economy stays weak and consumers keep spending cautiously, in-store sales could decline further 1.
- Changes in Chinese rules on VIE structures could limit the company's control over the UFG entities, affecting the value of an investment.
- Online competition from bakery brands could further erode the company's share of local sales.
Risks
- VIE structurehigh
The company holds no direct equity in the UFG entities, and control rests on contractual arrangements that have not been tested in court 1. If Chinese authorities judge these arrangements non-compliant, the company could lose control of operations.
- Dependence on the UFG entitieshigh
A significant part of revenue comes from the UFG entities through exclusive service agreements 1. Termination of these agreements could seriously affect business viability under the current structure.
- Conflict of interest of the shareholdermedium
The chairman owns most of the UFG entities 1, creating a risk that personal interests could prevail over those of the company. Independent directors can limit this risk but cannot eliminate it entirely.
- Operating lossesmedium
The operating loss and rising selling and administrative costs could continue if sales do not recover 1.
- Tax risks from transfer pricinglow
Transactions between group entities could be challenged by Chinese tax authorities, potentially leading to adjustments and additional interest 1.
Investment thesis
What would need to be true (bull case)
- If sales of seasonal products keep rising and China's economy recovers, the company could recover part of the lost in-store sales.
- A large portfolio of new products and a clear focus on healthy eating could support customer loyalty over time.
- If expansion in New York City succeeds, the company could diversify its geographic concentration risk.
What would break the thesis
- Comparable store sales fell sharply in both China and the U.S., showing the demand problems are not isolated.
- The company relies on a complex legal structure that authorities could challenge, with major effects on operations.
- The operating loss and rising administrative costs could erode capital if they are not corrected quickly.
What to watch
- Development of comparable store sales in China and the U.S.Q1 2027
- Stability of the exclusive service agreements with the UFG entities2027
- Trend of selling and administrative expenses relative to revenuenext 10-K
- Progress on opening new stores in New York City2027
Products, market & competition
AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.
Possibly outdated: the newest document it read is from 20 Apr 2026; since then the company filed 6-K (27 Oct 2026), 6-K (28 Sept 2026), 6-K (18 Sept 2026), 6-K (27 Aug 2026), 6-K (20 Aug 2026), 6-K (23 Jul 2026).
The business
The company operates bakery stores directly rather than through franchises, grouped into two geographic segments: the PRC Stores, based in Xinjiang, and the U.S. Stores, active in New York City. The China stores produce most bakery products in a central factory in Urumqi, prepare beverages in the stores and contract third parties for seasonal products. The U.S. stores bake products in each store's kitchen and also serve eat-in meals. The company says it focuses on healthy eating, with low-fat and low-sugar products.
The corporate structure is unusual: the company is a Cayman Islands entity that holds no direct equity in the UFG entities in China. Their revenue and profit are consolidated through contractual VIE agreements, and a significant part of revenue comes from these entities. The company was incorporated in the Cayman Islands in 2019 and its principal offices are in Urumqi.
On the management side, the China stores use an ERP system that collects production and sales data, while the U.S. stores have not adopted it. The company also sells through third-party online food ordering platforms and its own transport team, which keeps the link between points of sale and the production team.
Segments
Market context
The company competes in the bakery and café food market in two distinct areas: the city of Urumqi and the wider Xinjiang region of China, where it runs 63 stores 1, and New York City, where it operates three stores 1. Competition in China has intensified, mainly from brands selling online, while in-store consumption has declined.
The sources provided give no figures on the company's market share or the total size of the bakery market in the regions where it operates. The company acknowledges that dependence on a small number of stores and on a single region in China exposes it to local risks.
Trends
- Shift to online consumptionheadwind
The company notes that more consumers are buying bakery products from online brands, which has intensified competition and contributed to lower in-store sales 1. If this trend continues, it could pressure the revenue of physical stores.
- China's post-pandemic economyheadwind
Management says China's economy has recovered more slowly than expected, and consumers are cautious due to economic pressure and weak confidence 1. This external condition directly affects demand in the Xinjiang stores.
- Growth in seasonal productsmixed
Revenue from seasonal products in China rose considerably in 2025, showing that seasonal launches can partly offset the decline in core products 1. The effect, however, depends on seasonality and on the capacity of third-party producers.
- Focus on healthy eatingtailwind
The company builds its range around low-fat and low-sugar products, which it considers an advantage for customer loyalty 1. This trend may support demand, but the sources offer no data showing its effect on sales.
Competitive position
The sources mention competition from bakery brands selling online and from local supermarkets with which the company cooperates for distribution. The company does not present a list of competitors listed on U.S. markets, and the sources give no comparative market shares.
The company differentiates itself through owned stores, a range built on healthy ingredients and its own quality control system. However, intensified online competition has reduced in-store sales, and its cost advantage in Xinjiang does not fully offset price pressure.
- Online-selling bakery brands in China
Named in the source as the main driver of competitive pressure on in-store sales, without individual identification.
- Local supermarkets in Xinjiang
The company uses them as distribution partners, but the source also presents them as part of the sales channel rather than direct rivals.
- Third-party online food ordering platforms
Channels through which the company sells products, but which can compete for customer attention with its own online store.
- Cafés and bakeries in New York City
Local competition for the U.S. stores, not identified by name in the source.
Links, dependencies and risks
Who the company is tied to, from its own SEC filings (customers, suppliers, production, partners, competitors, countries, regulation), from the 5 %+ holders' statements (13D/13G) and from what other companies say about it. Click a node for its evidence; on a listed company the graph moves to it.
Loading the links…
News & filings
In the press
No news in our archive over the last 180 days.
SEC filings
- Current report (foreign issuer)27 Oct 2026
- Current report (foreign issuer)28 Sept 2026
- Current report (foreign issuer)18 Sept 2026
- Current report (foreign issuer)27 Aug 2026
- Current report (foreign issuer)20 Aug 2026
- Current report (foreign issuer)23 Jul 2026
- Current report (foreign issuer)01 Jul 2026
- Current report (foreign issuer)06 May 2026
- Current report (foreign issuer)21 Apr 2026
- Annual report (foreign issuer)20 Apr 2026
Sources
- [1] Form 20-F, fiscal year ended 2025-12-31 · SEC / Chanson International Holding · 20 Apr 2026
Figures computed by olivLaw from SEC filings and closing prices; the qualitative analysis is AI-generated from cited sources. Not investment advice.