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olivLaw · US equity research

GreenTree Hospitality Group Ltd. GHG

Hotels & Motels · SIC 7011 · Vertical: Hotels & Motels (SIC 7011)

0.94USD+0.48% · 1 dayClose 04 Nov 2026

GreenTree Hospitality Group is the largest pure play franchised hotel operator in China, with a network that has grown steadily and now spans economy to mid-to-up-scale brands. Its asset-light model and focus on Tier 3 and lower cities position it well in a Chinese hotel market where consumers seek good value, though revenues in fiscal 2025 declined from earlier years.

The AI analysis may be outdated: new filings came after its sources (see the «AI analysis» section).

At the close of 04 Nov 2026, GreenTree Hospitality Group Ltd. (GHG) stock was 0.94 USD (+0.48% on the day), with P/E 0.3 on diluted EPS of 3.75 USD over the last 12 months, beta 0.25, 52-week range 0.93–2.01 USD.

Data as of · AI analysis dated · Source: SEC filings and closing prices, computed by olivLaw.

Market cap
unavailable
P/E (TTM)
0.3
Diluted EPS TTM 3.75 · TTM to 31 Dec 2018
E/P (TTM)
400.00%
TTM to 31 Dec 2018
Dividend yield
unavailable
Beta (2y)
0.25
Volatility (1y) 36%
52-week range
0.932.01

Price history

Loading chart…

Technical reading

RSI (14)
42.4
weak (30–45)
Bollinger (20, 2)
0.92 – 1.03
in the lower half of the band · %B 0.18 · band width 11.1%
SMA 50 / 200
1.01 / 1.22
downtrend (price < SMA50 < SMA200)
MACD (12, 26, 9)
-0.02 / -0.01
MACD below signal

Indicators describe past prices; on their own they do not predict direction. On our history the RSI ≤ 40 filter added no return (see the signals methodology).

Performance

CompanyS&P 500vs S&P 500Vertical median
1 month−6.3%−1.1%−5.2 pp—
3 months−17.0%−0.5%−16.6 pp—
6 months−24.4%+4.4%−28.8 pp—
Year to date−44.5%+12.3%−56.8 pp—
1 year−53.1%+13.5%−66.7 pp+9.5%
3 years−78.6%+76.4%−155.1 pp+9.3%
5 years−89.0%+63.7%−152.7 pp—
Max drawdown (1y)
−53.6%
05 Nov 2025 → 03 Nov 2026
Max drawdown (5y)
−89.6%
19 Nov 2021 → 03 Nov 2026
Compound annual growth (5y)
−35.7%
S&P 500 +10.4%

Price returns, dividends excluded.

Quarterly results

ESEF annual reports carry no quarters: the results are annual (below).

E/P over time

E/P = trailing-12-month diluted EPS / price at quarter end. E/P is the inverse of P/E and stays defined when earnings are negative.

Today's P/E sits at the 0 percentile of its own 1-quarter history (min 3.5, median 3.5, max 3.5; quarters with earnings only).

Fiscal years

Fiscal year20182019202020212022202320242025
Revenue137.4 m156.8 m142.5 m189.3 m135.8 m229.2 m184.1 m156.9 m
Revenue YoYunavailable+14.1%−9.1%+32.8%−28.2%+68.7%−19.7%−14.7%
Net income57.3 m63.6 m40.1 m18.4 m-55.4 m37.9 m15.1 m23.9 m
Net income YoYunavailable+10.9%−37.0%−54.0%−400.7%unavailable−60.3%+58.3%
Diluted EPS3.75unavailableunavailableunavailableunavailableunavailableunavailableunavailable
Diluted EPS YoY+25.4%unavailableunavailableunavailableunavailableunavailableunavailableunavailable
net %41.7%40.5%28.1%9.7%-40.8%16.6%8.2%15.2%
Free cash flow60.6 m43.2 m28.1 m3.0 m32.4 m51.7 m40.2 m2.9 m

Reported results vs expectations

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Balance sheet & financial health

Fiscal year 2025 · 31 Dec 2025

Cash
236.3 m USD
Financial debt
44.8 m USD
Net debt
-191.5 m USD
Equity
230.0 m USD
Total assets
684.4 m USD
Debt / equity
0.19x
Current ratio
1.61x
ROE
11.0%
ROA
3.5%
FCF margin
1.8%

Financial statements (source on every figure)

Revenue and net income (USD)

Margins

Income statement · USD

Revenue
2023
229.2 m
2024
184.1 m
2025
156.9 m

SEC (XBRL)· 30 Apr 2026verified

Cost of revenue
2023
133.4 m
2024
112.7 m
2025
102.2 m

SEC (XBRL)· 30 Apr 2026verified

Gross profit
2023
95.8 m ≈
2024
71.4 m ≈
2025
54.8 m ≈

SEC (XBRL)· 30 Apr 2026derived

Operating income
2023
47.3 m
2024
22.2 m
2025
8.1 m

SEC (XBRL)· 30 Apr 2026verified

Depreciation & amortisation
2023
16.5 m
2024
14.0 m
2025
11.4 m

SEC (XBRL)· 30 Apr 2026verified

EBITDA
2023
63.7 m ≈
2024
36.2 m ≈
2025
19.5 m ≈

SEC (XBRL)· 30 Apr 2026derived

Interest expense
2023
2.0 m
2024
864.5 k
2025
1.1 m

SEC (XBRL)· 30 Apr 2026verified

Pre-tax income
2023
53.6 m
2024
27.0 m
2025
29.3 m

SEC (XBRL)· 30 Apr 2026verified

Income tax
2023
16.7 m
2024
12.2 m
2025
6.6 m

SEC (XBRL)· 30 Apr 2026verified

Net income
2023
37.9 m
2024
15.1 m
2025
23.9 m

SEC (XBRL)· 30 Apr 2026verified

Balance sheet · USD

Cash
2023
107.8 m
2024
204.2 m
2025
236.3 m

SEC (XBRL)· 30 Apr 2026verified

Receivables
2023
17.4 m
2024
13.7 m
2025
11.6 m

SEC (XBRL)· 30 Apr 2026verified

Inventories
2023
2.9 m
2024
942.8 k
2025
703.9 k

SEC (XBRL)· 30 Apr 2026verified

Current assets
2023
229.1 m
2024
251.4 m
2025
271.1 m

SEC (XBRL)· 30 Apr 2026verified

Property, plant & equipment, net
2023
114.8 m
2024
89.0 m
2025
80.1 m

SEC (XBRL)· 30 Apr 2026verified

Goodwill
2023
24.9 m
2024
13.2 m
2025
3.7 m

SEC (XBRL)· 30 Apr 2026verified

Intangibles (excl. goodwill)
2023
16.6 m
2024
10.4 m
2025
8.1 m

SEC (XBRL)· 30 Apr 2026verified

Total assets
2023
713.6 m
2024
677.8 m
2025
684.4 m

SEC (XBRL)· 30 Apr 2026verified

Accounts payable
2023
10.3 m
2024
7.7 m
2025
6.4 m

SEC (XBRL)· 30 Apr 2026verified

Short-term debt
2023
16.5 m
2024
54.8 k
2025
8.1 m

SEC (XBRL)· 30 Apr 2026verified

Long-term debt
2023
8.0 m
2024
35.2 m
2025
36.6 m

SEC (XBRL)· 30 Apr 2026verified

Current liabilities
2023
189.0 m
2024
159.7 m
2025
168.8 m

SEC (XBRL)· 30 Apr 2026verified

Total liabilities
2023
505.2 m
2024
473.3 m
2025
454.5 m

SEC (XBRL)· 30 Apr 2026verified

Equity
2023
208.5 m
2024
204.5 m
2025
230.0 m

SEC (XBRL)· 30 Apr 2026verified

Cash flow · USD

Operating cash flow
2023
64.1 m
2024
51.2 m
2025
40.2 m

SEC (XBRL)· 30 Apr 2026verified

Capex
2023
12.4 m
2024
10.9 m
2025
37.3 m

SEC (XBRL)· 30 Apr 2026verified

Free cash flow
2023
51.7 m ≈
2024
40.2 m ≈
2025
2.9 m ≈

SEC (XBRL)· 30 Apr 2026derived

Investing cash flow
2023
-13.2 m
2024
47.3 m
2025
-9.0 m

SEC (XBRL)· 30 Apr 2026verified

Financing cash flow
2023
-42.8 m
2024
1.4 m
2025
-6.2 m

SEC (XBRL)· 30 Apr 2026verified

Dividends paid
2023
—
2024
9.7 m
2025
6.2 m

SEC (XBRL)· 30 Apr 2026verified

Share repurchases
2023
2.8 m
2024
50.0 k
2025
762

SEC (XBRL)· 30 Apr 2026verified

Computed indicators

Growth

Revenue growth (YoY)
-14.7%
computed by olivLawFY 2025
Revenue CAGR 3Y
4.9%
computed by olivLawFY 2022 → FY 2025
Revenue CAGR 5Y
1.9%
computed by olivLawFY 2020 → FY 2025
EBIT growth (YoY)
-63.5%
computed by olivLawFY 2025
Net income growth (YoY)
58.3%
computed by olivLawFY 2025
Net income CAGR 3Y
unavailable
the base of the ratio is not positive
Net income CAGR 5Y
-9.8%
computed by olivLawFY 2020 → FY 2025
EPS growth (YoY)
unavailable
input data missing
EPS CAGR 3Y
unavailable
input data missing
EPS CAGR 5Y
unavailable
input data missing
FCF growth (YoY)
-92.9%
computed by olivLawFY 2025

Profitability

Gross margin
34.9%
computed by olivLawFY 2025
EBITDA margin
12.4%
computed by olivLawFY 2025
EBIT margin
5.2%
computed by olivLawFY 2025
Net margin
15.2%
computed by olivLawFY 2025
FCF margin
1.8%
computed by olivLawFY 2025

Returns

ROE
11.2%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
ROA
3.5%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
ROIC
17.0%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
ROCE
1.6%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
Payout ratio (EPS)
unavailable
input data missing
Payout ratio (FCF)
213.8%
computed by olivLawFY 2025

Balance sheet

Net debt
-191.5 m USD
computed by olivLawbalance sheet at 31 Dec 2025
Net debt / EBITDA
-9.8x
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
Debt / equity
0.2x
computed by olivLawbalance sheet at 31 Dec 2025
Interest coverage
7.4x
computed by olivLawFY 2025

Liquidity

Current ratio
1.6x
computed by olivLawbalance sheet at 31 Dec 2025
Quick ratio
1.6x
computed by olivLawbalance sheet at 31 Dec 2025
Cash ratio
1.4x
computed by olivLawbalance sheet at 31 Dec 2025

Cash

Operating cash flow
40.2 m USD
computed by olivLawFY 2025
Capital expenditure
37.3 m USD
computed by olivLawFY 2025
Free cash flow
2.9 m USD
computed by olivLawFY 2025
FCF conversion
12.1%
computed by olivLawFY 2025
Cash conversion
205.9%
computed by olivLawFY 2025

Efficiency

Days sales outstanding
29 days
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
Days inventory outstanding
3 days
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
Days payables outstanding
25 days
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
Cash conversion cycle
7 days
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025

Market and valuation

Market capitalisation
unavailable
input data missing
Enterprise value
unavailable
input data missing
Market cap / net income TTM
unavailable
input data missing
P/E (TTM)
unavailable
input data missing
Earnings yield
unavailable
input data missing
P/B
unavailable
input data missing
P/S
unavailable
input data missing
EV/EBITDA
unavailable
input data missing
EV/EBIT
unavailable
input data missing
EV/Sales
unavailable
input data missing
P/FCF
unavailable
input data missing
FCF yield
unavailable
input data missing
Dividend yield
unavailable
input data missing
Shareholder yield (distributions)
unavailable
input data missing

1 indicators that do not apply to the sector.

Valuation

olivLaw classification

Insufficient data
What is missing
  • score weight coverage: 56.2% of at least 60%
  • valuation methods computed: 0 of at least 1

A scoring methodology on indicators and valuation, not investment advice.

Closing price

0.94 USD

04 Nov 2026Source: olivLaw, closing series

Market cap: unavailable

Key indicators

Market capitalisation
unavailable
input data missing
P/E (TTM)
unavailable
input data missing
P/B
unavailable
input data missing
EV/EBITDA
unavailable
input data missing
ROE
11.2%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
Net margin
15.2%
computed by olivLawFY 2025
Revenue growth (YoY)
-14.7%
computed by olivLawFY 2025
Dividend yield
unavailable
input data missing

Coverage and freshness

31/37 reporting lines present
Latest full fiscal year: 2025
Latest reported period: 31 Dec 2025
Latest balance sheet date: 31 Dec 2025
Source: SEC (XBRL)published 30 Apr 2026
verified 236

Score by group

56% · Insufficient data

Estimated value range

unavailable — no valuation method could be computed

Valuation assumptions are editorial choices, not measured; beta is not measured.

Valuation methods

  • DCF (discounted cash flow)unavailable · input data missing
  • Peers: EV/EBITDAunavailable · input data missing
  • Peers: P/Eunavailable · input data missing
  • Dividend discount (DDM)unavailable · input data missing

no valuation method could be computed

Multiple comparisons use the SIC vertical: Hotels & Motels (SIC 7011)

Classification (SIC) comparables group by industry code, not by economic activity; the direct group is an editorial selection by activity. Members' multiples are on their own trailing twelve months, at their own latest close.

Assumptions (illustrative, editorial)

Risk-free rate
4.3%
Equity risk premium
5.0%
Beta (default)
1.00
Cost of equity
9.3%
Terminal growth
2.5%

Factor scorecard

Insufficient data

Minimum-evidence gate: score weight coverage: 56.2% of at least 60%; valuation methods computed: 0 of at least 1

FactorValueScoreWeight used
ROIC · Quality17.0%82 (vs peers)19%
Net margin · Quality15.2%88 (vs peers)11%
FCF conversion · Quality12.1%0 (on a fixed band)11%
Revenue CAGR 3Y · Growth4.9%41 (on a fixed band)15%
EPS CAGR 3Y · Growthunavailableunavailable—
Net debt / EBITDA · Balance sheet-9.8x100 (vs peers)19%
Interest coverage · Balance sheet7.4x91 (on a fixed band)11%
Current ratio · Balance sheet1.6x67 (on a fixed band)7%
P/E (TTM) · Valuationunavailableunavailable—
EV/EBITDA · Valuationunavailableunavailable—
FCF yield · Valuationunavailableunavailable—
Shareholder yield (distributions) · Returnsunavailableunavailable—
Payout ratio (FCF) · Returns213.8%0 (on a fixed band)7%

Factors without a value were dropped; the remaining weights were renormalised.

Score groups

  • Balance sheet91/100 · 3/3 factors with a value
  • Growth· partial41/100 · 1/2 factors with a value
  • Quality61/100 · 3/3 factors with a value
  • Returns· partial0/100 · 1/2 factors with a value
  • Valuation· partialunavailable · 0/3 factors with a value

A «partial» group is computed from under half of its weight or from one factor: it is not a full assessment of the group.

Memo

GreenTree Hospitality Group Ltd. (GHG). Latest full fiscal year: 2025; data up to 2025-12-31.

Figures computed from the financial statements: revenue 156.9 m USD in 2025; YoY growth -14.7%; net margin 15.2%; ROE 11.2%; net debt/EBITDA -9.8x.

Valuation cannot be computed from the available data.

Insufficient data for a verdict (score weight coverage: 56.2% of at least 60%; valuation methods computed: 0 of at least 1).

Text generated deterministically from the figures shown; no language model. Not investment advice.

What supports the thesis

  • ROIC: 17.0%
  • Net margin: 15.2%
  • Net debt / EBITDA: -9.8x
  • Interest coverage: 7.4x

What contradicts it

  • FCF conversion: 12.1%
  • Payout ratio (FCF): 213.8%

Not assessed (insufficient data or a ratio without meaning): EPS CAGR 3Y, P/E (TTM), EV/EBITDA, FCF yield, Shareholder yield (distributions).

Versus the vertical median

Hotels & Motels (SIC 7011) · same industry (4-digit SIC) · compared with 26 companies

Multiples and returns vs the median

P/E
—
vertical median 30.2x
EV/EBITDA
—
vertical median 12.0x
P/S
—
vertical median 1.8x
P/B
—
vertical median 2.2x
ROE
11.2%
vertical median 12.6%
below median (−11.0%)
Net margin
15.2%
vertical median 5.7%
above median (+168.4%)
EBIT margin
5.2%
vertical median 15.7%
below median (−67.2%)
Revenue YoY
-14.7%
vertical median 4.2%
below median (−449.2%)
Net debt/EBITDA
-9.8x
vertical median 3.4x
below median (−388.9%)
Dividend yield
—
vertical median 1.0%

Price rebased to 100 (monthly, 5 years)

Companies in the vertical

Market capP/EROENet marginRevenue YoY1A / 3A
HTHTH World Group Ltd154.3 bn218.441.5%20.1%+10.5%+9% / +37%
MARMarriott International Inc109.4 bn42.4—9.7%+4.3%+39% / +110%
HLTHilton Worldwide Holdings Inc.83.8 bn50.8—13.4%+7.7%+32% / +125%
IHGInterContinental Hotels Group PLC29.0 bn36.2—14.6%+5.4%+31% / +124%
LVSLas Vegas Sands Corp.25.5 bn16.7262.8%11.8%+15.2%−40% / −12%
ATATAtour Lifestyle Holdings Limited14.5 bn63.750.5%16.6%+41.0%−9% / +97%
WYNNWynn Resorts, Limited8.5 bn19.7—6.1%+0.1%−36% / −2%
MGMMGM Resorts International8.3 bn12.726.8%3.9%+1.7%−7% / −17%
CZRCaesars Entertainment, Inc.6.0 bn—-15.1%-4.5%+2.1%+26% / −34%
WHWyndham Hotels & Resorts, Inc.5.9 bn29.838.2%14.0%+1.5%+10% / +4%
MLCOMelco Resorts & Entertainment Limited5.7 bn30.6—3.6%+11.3%−48% / −33%
BYDBoyd Gaming Corp5.5 bn11.719.6%12.3%+4.1%−7% / +32%
CHHChoice Hotels International Inc5.4 bn26.7146.5%12.7%+0.8%+32% / +9%
TNLTravel & Leisure Co.4.7 bn20.7—5.7%+4.1%+13% / +118%
PKPark Hotels & Resorts Inc.3.4 bn—-5.0%-6.4%−2.2%+57% / +14%
SHOSunstone Hotel Investors, Inc.2.4 bn54.72.8%5.3%+6.0%+39% / +32%
PENNPenn Entertainment, Inc.2.3 bn—-37.4%-12.7%+5.8%+18% / −29%
XHRXenia Hotels & Resorts, Inc.2.0 bn628.90.3%0.3%+3.8%+57% / +79%
MCRIMonarch Casino & Resort, Inc.2.0 bn17.920.4%20.4%+4.4%+17% / +80%
BALYBally’s Corporation680.3 m———+0.1%−23% / unavailable
FLLFull House Resorts Inc29.1 m—-936.4%-12.1%+3.5%−70% / −84%
CNTYCentury Casinos, Inc.16.9 m——-9.6%−0.5%−61% / −86%
RRRRed Rock Resorts, Inc.—29.160.8%5.8%+3.7%−17% / +9%
MRNOMurano Global Investments Plc——-54.7%-488.8%+154.6%−88% / −98%
HHyatt Hotels Corporation—98.65.6%2.6%+6.8%+16% / +66%

1- and 3-year price returns: for GHG from daily closes (the same as the performance table), for the other companies from month-end closes.

olivLaw engine forecast

The world engine ran after the company's latest material disclosure. Probabilities are of TOUCHING a level within the horizon (not closing there) and sit next to the random walk (p_rw), the no-information benchmark.

The engine has no published run for this company yet.

Valuation scenarios (editable assumptions)

Illustrative scenarios

Scenarios are not available. input data missing

AI analysis

AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.

Possibly outdated: the newest document it read is from 30 Apr 2026; since then the company filed 6-K (25 Aug 2026), 6-K (30 Jun 2026), 6-K (06 May 2026).

In brief

GreenTree Hospitality Group is the largest pure play franchised hotel operator in China, with a network that has grown steadily and now spans economy to mid-to-up-scale brands. Its asset-light model and focus on Tier 3 and lower cities position it well in a Chinese hotel market where consumers seek good value, though revenues in fiscal 2025 declined from earlier years 1.

SWOT

Strengths

  • An asset-light franchise model that allows rapid expansion without heavy property investment, earning franchise and management fees.
  • A large direct sales channel and membership program that drive a major share of bookings and reduce marketing costs.
  • A diversified brand portfolio covering economy, mid-scale and mid-to-up-scale segments.

Weaknesses

  • Revenues declined in fiscal 2025 from earlier years, showing sensitivity to demand conditions.
  • Heavy dependence on the Chinese market exposes the company to that country's economic and regulatory risks.
  • Leased-and-operated hotels carry high fixed costs, which amplify the impact of falling revenues.

Opportunities

  • Expansion into smaller cities and central, southeast and southwest China, where demand for moderately priced hotels exists.
  • A pipeline of more than 1,200 contracted or under-development hotels could support future network growth.
  • Growing the restaurant network through franchising could reduce reliance on shopping mall locations.

Threats

  • A slowdown in China's economy could reduce demand for accommodation and discretionary spending.
  • Chinese government policy could change the rules for companies listed overseas and for foreign investment.
  • Political tensions between China and the United States could affect the listing and investor perception of the company.

Risks

  • Slowdown in the Chinese economyhigh

    Demand for accommodation and restaurant services depends on consumer spending, and a prolonged slowdown could reduce revenues.

  • Regulation and government controlhigh

    The Chinese government has broad authority over the industry and over overseas securities offerings, which could limit operations or the value of the securities.

  • Chinese legal systemmedium

    Interpretation of laws can be uncertain, and administrative or court proceedings can be lengthy and costly.

  • Currency conversion controlsmedium

    Restrictions on converting RMB could limit the ability of subsidiaries to transfer dividends to the parent company.

  • Geopolitical tension and listingmedium

    Tensions between China and the United States and possible restrictions on China-based companies listed in the US could affect the tradability of the shares.

Investment thesis

What would need to be true (bull case)

  • If growth in smaller cities continues, the company could increase its franchised hotel count and fee revenues.
  • The asset-light model and high share of direct bookings could support good margins even in a weaker economic cycle.
  • A large pipeline of contracted or under-development hotels provides visibility on future growth.

What would break the thesis

  • The decline in revenues in fiscal 2025 suggests demand may be fragile, and a recovery could be slower than expected.
  • Risks tied to China, regulation and geopolitical tension could affect the value of the shares regardless of operating performance.
  • Leased-and-operated hotels and fixed costs amplify the impact of any drop in RevPAR on profitability.

What to watch

  • Trend in hotel openings and closures2026
  • RevPAR trend for mature hotels2026
  • Revenues from franchised hotels and restaurantsQ1 2027
  • Evolution of rules for Chinese companies listed overseasnext 20-F

Products, market & competition

AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.

Possibly outdated: the newest document it read is from 30 Apr 2026; since then the company filed 6-K (25 Aug 2026), 6-K (30 Jun 2026), 6-K (06 May 2026).

The business

The company operates mainly in China, where at the end of 2025 it ran a system of 4,580 hotels with 327,060 rooms in 355 cities 1. Its business model rests mainly on franchising: it collects an initial fee and monthly management fees of 3% to 5% of revenue, while franchisees bear development and operating costs. Total revenues for fiscal 2025 were RMB 1,097.4 million, or US$156.9 million 1. The company also runs a small restaurant network of 191 stores at the end of 2025 1.

Revenue structure shows heavy dependence on franchised hotels, which generated RMB 528.5 million in fiscal 2025, roughly 57.9% of revenues 1. Leased-and-operated hotels, fewer in number, earn revenue from room sales and can be more exposed to fixed costs 1.

Segments

Leased and operated hotels

This segment covered 45 leased-and-operated hotels at the end of 2025 and earns revenue from room sales 1. Its revenues fell in fiscal 2025 and its share of the network is small, but fixed costs make it sensitive to lower RevPAR 1.

Restaurants and other activities

The restaurant business had 191 stores in 2025, generating smaller revenues than hotels; the company intends to grow its franchised restaurant network and reduce its presence in shopping malls and supermarkets 1.

Market context

The company operates in China's hotel market, which the source describes as the largest addressable market, where economy and mid-scale segments are growing; the company could gain share if its franchising advantage holds 1. The source notes that by number of hotels and rooms the company is the fourth largest hotel group in China, according to the China Hotel Association 1.

Demand is supported by consumers' interest in value-for-money options, but industry sensitivity to discretionary spending and a slowdown in China's economy remain material limits 1. Demand in Tier 3 and lower cities is strong, which opens opportunities but also demand risks 1.

Trends

  • Network growth in smaller citiestailwind

    The company has expanded further into Tier 3 and lower cities, where 69.9% of hotels were located at the end of 2025 1. This strategy could support long-term growth if demand in these cities stays firm.

  • Slowdown in the Chinese economyheadwind

    Hotel and restaurant industries are very sensitive to discretionary spending, and a slowdown in China's growth could reduce occupancy and rates 1.

  • Regulation and geopolitical tensionheadwind

    Chinese authorities have increased oversight of companies listing overseas, and tensions between China and the United States could affect access to capital markets and investment 1.

  • Digitalization and direct channelsmixed

    Direct channels and the membership program now account for a large share of room nights, reducing dependence on online travel agencies and marketing costs 1. The effect depends on how well the company maintains its member base.

Competitive position

The source does not detail specific direct competitors, but it notes that the network competes for suitable sites and qualified franchisee candidates, indicating active local competition 1. The company's position depends on keeping service quality and brand recognition strong against competitive pressure 1.

The company sets room rates based on location and on rates charged by competitors in the same area, so competitive pressure feeds directly into occupancy and RevPAR 1.

  • Other Chinese hotel operators

    The source refers to competition with other local operators for sites and franchisees, without naming specific companies.

  • Economy and mid-scale hotel operators

    The company's economy and mid-scale brands face other operators targeting the same price-sensitive guests.

  • Fast-food restaurant operators

    The company's restaurants compete with fast-food and casual dining chains for mass-market customers in China.

  • Online booking platforms

    Online travel platforms are an alternative sales channel, and competition with them affects distribution costs.

News & filings

Sources

  1. [1] Form 20-F, fiscal year ended 2025-12-31 · SEC / GreenTree Hospitality Group Ltd. · 30 Apr 2026

Figures computed by olivLaw from SEC filings and closing prices; the qualitative analysis is AI-generated from cited sources. Not investment advice.