olivLaw · US equity research
LightInTheBox Holding Co., Ltd. LITB
Retail-Catalog & Mail-Order Houses · SIC 5961 · Vertical: Retail-Catalog & Mail-Order Houses (SIC 5961)
LightInTheBox is a global e-commerce company selling affordable lifestyle products directly to consumers worldwide, and it is in the middle of a shift toward a consumer lifestyle company built on apparel brands. Revenue fell to 215.8 million USD in fiscal 2025 from 629.4 million USD in fiscal 2023, and the company returned to a profit in fiscal 2025.
The AI analysis may be outdated: new filings came after its sources (see the «AI analysis» section).
At the close of 04 Nov 2026, LightInTheBox Holding Co., Ltd. (LITB) stock was 2.72 USD (+0.00% on the day), with market capitalisation 590.4 m USD, P/E 68.0 on diluted EPS of 0.04 USD over the last 12 months, beta 0.22, 52-week range 1.69–3.82 USD.
Data as of · AI analysis dated · Source: SEC filings and closing prices, computed by olivLaw.
Price history
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Technical reading
- RSI (14)
- 46.6
- neutral
- Bollinger (20, 2)
- 2.48 – 3.17
- in the lower half of the band · %B 0.35 · band width 24.4%
- SMA 50 / 200
- 2.95 / 2.81
- mixed trend
- MACD (12, 26, 9)
- -0.08 / -0.07
- MACD below signal
Indicators describe past prices; on their own they do not predict direction. On our history the RSI ≤ 40 filter added no return (see the signals methodology).
Performance
| Company | S&P 500 | vs S&P 500 | Vertical median | |
|---|---|---|---|---|
| 1 month | −6.8% | −1.1% | −5.8 pp | — |
| 3 months | −14.2% | −0.5% | −13.7 pp | — |
| 6 months | +13.8% | +4.4% | +9.4 pp | — |
| Year to date | +21.4% | +12.3% | +9.1 pp | — |
| 1 year | −19.0% | +13.5% | −32.6 pp | −2.6% |
| 3 years | −63.1% | +76.4% | −139.6 pp | +16.0% |
| 5 years | −70.8% | +63.7% | −134.4 pp | — |
Price returns, dividends excluded.
Quarterly results
ESEF annual reports carry no quarters: the results are annual (below).
E/P over time
E/P = trailing-12-month diluted EPS / price at quarter end. E/P is the inverse of P/E and stays defined when earnings are negative.
Today's P/E sits at the 33 percentile of its own 3-quarter history (min 56.0, median 101.0, max 254.0; quarters with earnings only).
Fiscal years
| Fiscal year | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|
| Revenue | 227.5 m | 243.6 m | 398.2 m | 446.1 m | 503.6 m | 629.4 m | 255.3 m | 224.3 m |
| Revenue YoY | −28.9% | +7.1% | +63.4% | +12.0% | +12.9% | +25.0% | −59.4% | −12.1% |
| Net income | -59.6 m | 999.0 k | 13.3 m | 13.1 m | -56.6 m | -9.6 m | -2.5 m | 8.3 m |
| Net income YoY | unavailable | unavailable | +1,233.0% | −1.4% | −531.0% | unavailable | unavailable | unavailable |
| Diluted EPS | -0.44 | -0.06 | 0.06 | 0.06 | -0.25 | -0.04 | -0.01 | 0.04 |
| Diluted EPS YoY | unavailable | unavailable | unavailable | 0.0% | −516.7% | unavailable | unavailable | unavailable |
| net % | -26.2% | 0.4% | 3.3% | 2.9% | -11.2% | -1.5% | -1.0% | 3.7% |
| Free cash flow | -30.3 m | 965.0 k | 27.1 m | -2.8 m | 35.0 m | -21.9 m | -48.9 m | 6.2 m |
Reported results vs expectations
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Balance sheet & financial health
Fiscal year 2025 · 31 Dec 2025
- Cash
- 23.6 m USD
- Financial debt
- 715.0 k USD
- Net debt
- -22.9 m USD
- Equity
- -4.0 m USD
- Total assets
- 72.0 m USD
- Debt / equity
- unavailable
- Current ratio
- 0.46x
- ROE
- unavailable
- ROA
- 11.7%
- FCF margin
- 2.8%
Financial statements (source on every figure)
Revenue and net income (USD)
Margins
Income statement · USD
| Line | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Source (latest year) |
|---|---|---|---|---|---|---|---|
| Revenue | 398.2 m | 446.1 m | 503.6 m | 629.4 m | 255.3 m | 224.3 m | SEC (XBRL)· 02 Apr 2026verified |
| Cost of revenue | 222.0 m | 239.4 m | 228.5 m | 269.5 m | 101.8 m | 78.4 m | SEC (XBRL)· 02 Apr 2026verified |
| Gross profit | 176.2 m | 206.7 m | 275.1 m | 359.9 m | 153.5 m | 145.9 m | SEC (XBRL)· 02 Apr 2026verified |
| Research & development | 15.2 m | 20.3 m | 19.4 m | 19.1 m | 15.5 m | 10.3 m | SEC (XBRL)· 02 Apr 2026verified |
| Operating income | 3.9 m | -16.1 m | -14.2 m | -10.4 m | -2.2 m | 8.0 m | SEC (XBRL)· 02 Apr 2026verified |
| Interest expense | 92.0 k | 13.0 k | 5.0 k | 4.0 k | — | 17.0 k | SEC (XBRL)· 02 Apr 2026verified |
| Pre-tax income | 16.8 m | 23.3 m | -69.3 m | -9.6 m | -2.5 m | 8.2 m | SEC (XBRL)· 02 Apr 2026verified |
| Income tax | 3.4 m | 9.8 m | -12.7 m | 40.0 k | -39.0 k | -61.0 k | SEC (XBRL)· 02 Apr 2026verified |
| Net income | 13.3 m | 13.1 m | -56.6 m | -9.6 m | -2.5 m | 8.3 m | SEC (XBRL)· 02 Apr 2026verified |
| Diluted EPS | 0.06 | 0.06 | -0.25 | -0.04 | -0.01 | 0.04 | SEC (XBRL)· 02 Apr 2026verified |
| Weighted average diluted shares | 225.9 m | 226.6 m | 226.2 m | 225.9 m | 221.1 m | 219.6 m | SEC (XBRL)· 02 Apr 2026verified |
Balance sheet · USD
| Line | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Source (latest year) |
|---|---|---|---|---|---|---|---|
| Cash | 61.5 m | 55.9 m | 88.6 m | 66.4 m | 17.9 m | 23.6 m | SEC (XBRL)· 02 Apr 2026verified |
| Receivables | 1.3 m | 1.6 m | 695.0 k | 634.0 k | 976.0 k | 1.4 m | SEC (XBRL)· 02 Apr 2026verified |
| Inventories | 9.9 m | 12.0 m | 14.3 m | 5.8 m | 3.6 m | 4.9 m | SEC (XBRL)· 02 Apr 2026verified |
| Current assets | 84.8 m | 83.9 m | 116.0 m | 85.0 m | 27.0 m | 34.1 m | SEC (XBRL)· 02 Apr 2026verified |
| Property, plant & equipment, net | 3.8 m | 3.3 m | 2.9 m | 2.8 m | 2.2 m | 1.3 m | SEC (XBRL)· 02 Apr 2026verified |
| Goodwill | 29.7 m | 30.4 m | 28.2 m | 27.4 m | 26.7 m | 27.8 m | SEC (XBRL)· 02 Apr 2026verified |
| Intangibles (excl. goodwill) | 9.4 m | 8.2 m | 5.6 m | 3.6 m | 2.7 m | 2.2 m | SEC (XBRL)· 02 Apr 2026verified |
| Total assets | 158.0 m | 195.4 m | 164.8 m | 126.3 m | 69.4 m | 72.0 m | SEC (XBRL)· 02 Apr 2026verified |
| Accounts payable | 17.0 m | 23.5 m | 26.5 m | 15.8 m | 10.4 m | 12.3 m | SEC (XBRL)· 02 Apr 2026verified |
| Short-term debt | — | — | — | 0 | 685.0 k | 715.0 k | SEC (XBRL)· 02 Apr 2026verified |
| Current liabilities | 96.9 m | 109.9 m | 154.1 m | 132.5 m | 77.6 m | 74.0 m | SEC (XBRL)· 02 Apr 2026verified |
| Total liabilities | 108.7 m | 131.5 m | 160.9 m | 134.7 m | 82.5 m | 76.0 m | SEC (XBRL)· 02 Apr 2026verified |
| Equity | 49.4 m | 63.9 m | 3.9 m | -8.4 m | -13.2 m | -4.0 m | SEC (XBRL)· 02 Apr 2026verified |
| Shares outstanding at year end | 224.0 m | 226.1 m | 226.6 m | 223.3 m | 220.7 m | 217.1 m | SEC (XBRL)· 02 Apr 2026verified |
Cash flow · USD
| Line | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Source (latest year) |
|---|---|---|---|---|---|---|---|
| Operating cash flow | 29.3 m | -1.8 m | 35.8 m | -20.7 m | -48.2 m | 6.2 m | SEC (XBRL)· 02 Apr 2026verified |
| Capex | 2.2 m | 1.0 m | 817.0 k | 1.1 m | 782.0 k | 42.0 k | SEC (XBRL)· 02 Apr 2026verified |
| Free cash flow | 27.1 m ≈ | -2.8 m ≈ | 35.0 m ≈ | -21.9 m ≈ | -48.9 m ≈ | 6.2 m ≈ | SEC (XBRL)· 02 Apr 2026derived |
| Investing cash flow | -1.8 m | -1.7 m | 2.1 m | -1.1 m | -2.3 m | 12.0 k | SEC (XBRL)· 02 Apr 2026verified |
| Financing cash flow | -3.7 m | -1.3 m | -43.0 k | -2.3 m | -586.0 k | -724.0 k | SEC (XBRL)· 02 Apr 2026verified |
| Share repurchases | 2.7 m | 0 | 0 | 2.3 m | 1.2 m | 724.0 k | SEC (XBRL)· 02 Apr 2026verified |
≈ computed by olivLaw from the reported lines of the same year: Operating cash flow − Capex.
Computed indicators
Growth
Profitability
Returns
Balance sheet
Liquidity
Cash
Efficiency
Market and valuation
1 indicators that do not apply to the sector.
Valuation
olivLaw classification
- score weight coverage: 56.2% of at least 60%
A scoring methodology on indicators and valuation, not investment advice.
Closing price
04 Nov 2026Source: olivLaw, closing series
Market cap: 590.4 m USD
Key indicators
Coverage and freshness
Score by group
56% · Insufficient data
Estimated value range
The combined range = the median of the valid methods' low, central and high values; it is not a probability interval and does not cover every result. Envelope of all methods: 0.41 – 1.22 USD.
Valuation assumptions are editorial choices, not measured; beta is not measured.
Method ranges (USD per share)
— — Mid · ▏ Price
Valuation methods
- DCF (discounted cash flow)0.41 – 0.56 (Mid 0.47)WACC 9.3% · starting FCFF 6.2 m USD · terminal value share of EV 72%The WACC × g sensitivity gives the method's bounds; these are not probabilities.Reverse DCF: no growth between −30% and +40% justifies the price
- Peers: EV/EBITDAunavailable · input data missing
- Peers: P/E0.82 – 1.22 (Mid 0.87)7 companies used · median multiple 21.8x · quartiles 20.6x – 30.5xAMZN, CDW, CHWY, GCT, HOUR, NSIT, RVLV
- Dividend discount (DDM)unavailable · the company pays no dividend: a dividend model needs an explicit initiation assumption
Classification (SIC) comparables group by industry code, not by economic activity; the direct group is an editorial selection by activity. Members' multiples are on their own trailing twelve months, at their own latest close.
Assumptions (illustrative, editorial)
- Risk-free rate
- 4.3%
- Equity risk premium
- 5.0%
- Beta (default)
- 1.00
- Cost of equity
- 9.3%
- Terminal growth
- 2.5%
Factor scorecard
Insufficient data
Minimum-evidence gate: score weight coverage: 56.2% of at least 60%
| Factor | Value | Score | Weight used |
|---|---|---|---|
| ROIC · Quality | unavailable | unavailable | — |
| Net margin · Quality | 3.7% | 75 (vs peers) | 11% |
| FCF conversion · Quality | 74.5% | 64 (on a fixed band) | 11% |
| Revenue CAGR 3Y · Growth | -23.6% | 0 (on a fixed band) | 15% |
| EPS CAGR 3Y · Growth | unavailable | unavailable | — |
| Net debt / EBITDA · Balance sheet | unavailable | unavailable | — |
| Interest coverage · Balance sheet | 468.6x | 100 (on a fixed band) | 11% |
| Current ratio · Balance sheet | 0.5x | 0 (on a fixed band) | 7% |
| P/E (TTM) · Valuation | 68.0x | 0 (vs peers) | 19% |
| EV/EBITDA · Valuation | unavailable | unavailable | — |
| FCF yield · Valuation | 1.0% | 13 (on a fixed band) | 15% |
| Shareholder yield (distributions) · Returns | 0.1% | 2 (on a fixed band) | 11% |
| Payout ratio (FCF) · Returns | unavailable | unavailable | — |
Factors without a value were dropped; the remaining weights were renormalised.
Score groups
- Balance sheet60/100 · 2/3 factors with a value
- Growth· partial0/100 · 1/2 factors with a value
- Quality69/100 · 2/3 factors with a value
- Returns· partial2/100 · 1/2 factors with a value
- Valuation6/100 · 2/3 factors with a value
A «partial» group is computed from under half of its weight or from one factor: it is not a full assessment of the group.
Memo
LightInTheBox Holding Co., Ltd. (LITB). Latest full fiscal year: 2025; data up to 2025-12-31.
Figures computed from the financial statements: revenue 224.3 m USD in 2025; YoY growth -12.1%; net margin 3.7%.
The estimated value range is 0.62–0.89 USD per share (median of 2 methods, agreement: low); assumptions are illustrative. Against the central value of 0.67 USD, the price of 2.72 USD leaves a potential of -75.4% (value / price − 1) and a margin of safety of -306.8% (1 − price / value). The range is the median of the methods' low, central and high values, not a probability interval.
Insufficient data for a verdict (score weight coverage: 56.2% of at least 60%).
Text generated deterministically from the figures shown; no language model. Not investment advice.
What supports the thesis
- Net margin: 3.7%
- Interest coverage: 468.6x
What contradicts it
- Revenue CAGR 3Y: -23.6%
- Current ratio: 0.5x
- P/E (TTM): 68.0x
- FCF yield: 1.0%
- Shareholder yield (distributions): 0.1%
- The price is above the estimated value range
- The valuation methods diverge
Not assessed (insufficient data or a ratio without meaning): ROIC, EPS CAGR 3Y, Net debt / EBITDA, EV/EBITDA, Payout ratio (FCF).
Versus the vertical median
Retail-Catalog & Mail-Order Houses (SIC 5961) · same industry (4-digit SIC) · compared with 28 companies
Multiples and returns vs the median
Price rebased to 100 (monthly, 5 years)
Companies in the vertical
| Market cap | P/E | ROE | Net margin | Revenue YoY | 1A / 3A | |
|---|---|---|---|---|---|---|
| AMZNAmazon.com, Inc. | 2,876.6 bn | 21.5 | 27.4% | 16.9% | +12.4% | +14% / +82% |
| CDWCdw Corp | 21.1 bn | 19.7 | 42.5% | 4.5% | +6.8% | +17% / −20% |
| NSITInsight Enterprises, Inc. | 5.2 bn | 25.7 | 13.1% | 2.5% | −5.2% | +103% / +16% |
| JMIAJumia Technologies AG | 1.3 bn | — | -108.9% | -32.6% | +12.8% | −57% / +60% |
| BZUNBaozun Inc. | 597.0 m | — | -6.6% | -2.4% | +10.2% | +21% / +16% |
| LITBLightInTheBox Holding Co., Ltd. | 590.4 m | 68.0 | — | 3.7% | −12.1% | −19% / −63% |
| GCTGigacloud Technology Inc | 539.8 m | 13.7 | 32.3% | 10.6% | +11.1% | +56% / +495% |
| HNSTThe Honest Company, Inc. | 476.3 m | — | -6.9% | -3.6% | −1.9% | +65% / +86% |
| TDUPThredUp Inc. | 290.9 m | — | -39.2% | -6.9% | +19.5% | −71% / +12% |
| DIBS1stdibs.com, Inc. | 186.9 m | — | -9.2% | -8.5% | +1.5% | −3% / +30% |
| NXHNeighborhood Intelligence, Inc. | 163.0 m | — | -47.0% | -7.1% | −25.1% | −72% / −91% |
| AKAa.k.a. Brands Holding Corp. | 116.0 m | — | -29.5% | -4.8% | +4.4% | −26% / +9% |
| SFIXStitch Fix, Inc. | 79.5 m | — | -6.3% | -0.9% | +6.4% | −31% / −21% |
| HOURHour Loop, Inc. | 53.9 m | 37.0 | 21.8% | 1.1% | +3.0% | −28% / +3% |
| GROVGrove Collaborative Holdings, Inc. | 47.4 m | — | — | -4.1% | −14.6% | −19% / −44% |
| LVLULulu’s Fashion Lounge Holdings, Inc. | 31.0 m | — | -602.9% | -3.2% | −10.6% | +107% / −74% |
| UZXLinkage Global Inc | 21.7 m | — | -63.1% | -144.5% | −50.5% | −98% / unavailable |
| GIFTGiftify, Inc. | 21.1 m | — | -36.2% | -8.8% | −6.5% | −47% / −85% |
| CHWYChewy, Inc. | 2.3 k | 35.3 | 72.0% | 2.1% | +6.2% | −33% / +34% |
| QVCGQVC Group, Inc. | 8 | — | -6.3% | -0.2% | −7.8% | unavailable / unavailable |
| BWMXBetterware De Mexico, S.a.p.i. De C.v | — | — | 54.1% | 5.0% | +8.4% | +19% / +22% |
| HEPSD-MARKET Electronic Services & Trading | — | — | -39.7% | -2.8% | +11.1% | +19% / +100% |
| DDLDingdong (Cayman) Limited | — | — | 25.7% | 1.0% | +10.2% | +10% / −11% |
| RVLVRevolve Group, Inc. | — | 21.8 | 12.6% | 4.8% | +8.5% | −17% / +50% |
| LUXELuxExperience B.V. | — | — | 63.3% | 45.2% | +50.1% | +7% / +224% |
1- and 3-year price returns: for LITB from daily closes (the same as the performance table), for the other companies from month-end closes.
olivLaw engine forecast
The world engine ran after the company's latest material disclosure. Probabilities are of TOUCHING a level within the horizon (not closing there) and sit next to the random walk (p_rw), the no-information benchmark.
The engine has no published run for this company yet.
Valuation scenarios (editable assumptions)
Illustrative scenarios
Illustrative: not forecasts and without probabilities. Each case is one coherent set of assumptions, computed on today's figures.
Estimated price (USD)
| Estimated price | Bear | Base | Bull |
|---|---|---|---|
| 1 years | 1.39 Total return -49% · Per year -49% | 2.46 Total return -9% · Per year -9% | 3.73 Total return 37% · Per year 37% |
| 3 years | 1.10 Total return -60% · Per year -26% | 2.22 Total return -18% · Per year -6% | 3.73 Total return 37% · Per year 11% |
| 5 years | 0.87 Total return -68% · Per year -20% | 2.01 Total return -26% · Per year -6% | 3.73 Total return 37% · Per year 7% |
- Exit P/E± 0.56
- Net margin± 0.39
- Annual revenue growth± 0.35
- Annual dilution± 0.03
AI analysis
AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.
Possibly outdated: the newest document it read is from 02 Apr 2026; since then the company filed 6-K (26 Aug 2026), 6-K (13 Aug 2026), 6-K (10 Aug 2026), 6-K (30 Jun 2026), 6-K (24 Jun 2026), 6-K (03 Jun 2026).
In brief
LightInTheBox is a global e-commerce company selling affordable lifestyle products directly to consumers worldwide, and it is in the middle of a shift toward a consumer lifestyle company built on apparel brands. Revenue fell to 215.8 million USD in fiscal 2025 from 629.4 million USD in fiscal 2023, and the company returned to a profit in fiscal 2025.
SWOT
Strengths
- A supplier network built on on-demand orders, with short reorder cycles and low inventory.
- A common technology platform for several websites and apps, available in over 20 languages.
- Use of artificial intelligence in product selection and customer service.
Weaknesses
- Revenue has declined sharply in recent years, well below earlier levels.
- Exposure to digital marketing costs, which add pressure on margins.
- Pronounced seasonality, with volatile quarterly results.
Opportunities
- Proprietary apparel brands could support better margins if they build customer loyalty.
- Expansion in South and Southeast Asia after the Ezbuy acquisition could bring new customers.
- Customized holiday products could support premium pricing.
Threats
- New EU duties on low-value parcels could reduce competitiveness in the European market.
- US-China trade tensions could disrupt logistics and affect consumer sentiment.
- Larger competitors with greater resources could reduce the company's market share.
Risks
- EU customs dutieshigh
The end of the duty exemption for low-value parcels and the temporary fixed duty could significantly raise import costs and reduce margins.
- US trade policyhigh
Tariff changes and any escalation between the US and China could disrupt logistics and affect demand.
- Intense competitionmedium
Pressure from competitors with greater resources could reduce gross and operating margins.
- Execution of the transformationmedium
Moving from traditional e-commerce to a lifestyle brand requires investment and may not deliver the expected results.
- Pandemics and catastropheslow
Pandemics and natural disasters could interrupt operations, suppliers and deliveries.
Investment thesis
What would need to be true (bull case)
- If the proprietary apparel brands build customer loyalty, the company could improve margins compared with its low-price product sales model.
- The return to profit in fiscal 2025 could indicate stabilization of operations if the trend continues.
- The low-inventory supply model could limit the risk of stock write-downs in periods of weak demand.
What would break the thesis
- Revenue has fallen significantly in recent years, and a durable recovery could prove difficult.
- New EU duties could reduce competitiveness in Europe, one of the company's most important markets.
- Digital marketing costs could stay high and limit profitability.
What to watch
- Trend in product sales and services revenuenext 10-K
- Effect of EU customs duties on gross marginQ3 2026
- Development of the proprietary apparel brands2026
- Effect of US tariffs on China after the November 2025 easingNovember 2026
Products, market & competition
AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.
Possibly outdated: the newest document it read is from 02 Apr 2026; since then the company filed 6-K (26 Aug 2026), 6-K (13 Aug 2026), 6-K (10 Aug 2026), 6-K (30 Jun 2026), 6-K (24 Jun 2026), 6-K (03 Jun 2026).
The business
The company operates primarily through www.lightinthebox.com, www.ador.com and www.ezbuy.sg, available in over 20 languages, on a common back-end platform that allows centralized inventory management. The model relies on a supply network with low inventory, orders placed with suppliers only after customer confirmation, and warehouses in Singapore, the PRC and the United States. According to the annual report 1, product sales made up 96.2% of revenues in fiscal 2025, with the rest from logistics services.
Following the Ezbuy acquisition, the company expanded into South and Southeast Asia, serving customers in Singapore, Malaysia, Indonesia, Thailand and Pakistan 1. It has positioned itself as a lifestyle brand, offering customized products for holidays and special occasions, and it launched three proprietary apparel brands aimed at women aged 30 and above 1.
The company uses artificial intelligence for product selection, customer behavior analysis and customer service, while marketing spend is concentrated on digital advertising paid per click or per acquisition 1. The annual report for fiscal 2025 shows this structure is being reshaped away from the traditional e-commerce model.
Segments
Product sales
The product sales segment, covering customer orders through websites and mobile applications, generated 215.8 million USD in fiscal 2025 1. Seasonality is pronounced, with higher demand in the fourth quarter due to Christmas and lower demand in the first quarter 1.
Services and others
The services segment provides logistics to companies and individual customers, including collection, packaging, shipment and delivery of products from warehouses. Revenue in this segment declined each year from fiscal 2023 to fiscal 2025 and represents a small share of the total 1.
Market context
Main markets are Europe, North and South America, Oceania and Asia, and the company reaches customers through global advertising platforms such as Google and Facebook 1. Growth in these markets depends on consumer disposable income, internet penetration and trade policies in target countries 1. Customer acquisition cost remains an important factor for the company's margins 1.
The online apparel market is highly competitive, with rivals including global, regional and local brands. Because of this competition, the company could lose margin or market share if it fails to sustain its pricing and design advantages 1.
Trends
- EU customs duty on low-value parcelsheadwind
From July 1, 2026, the EU will abolish the duty exemption for low-value parcels and apply a temporary fixed duty per tariff category, which could raise shipping costs and reduce margins 1. Pricing adjustments could be needed, affecting demand in Europe 1.
- US trade policy toward Chinaheadwind
Tariffs and trade restrictions on imports from China were temporarily eased from November 2025 but remain in effect and may change 1. Tensions could affect logistics, transport costs and consumer sentiment toward Chinese products 1.
- Artificial intelligence in operationstailwind
The company uses artificial intelligence for product selection, demand forecasting and customer service, which could lower operating costs and improve recommendations 1.
- Shift to proprietary apparel brandsmixed
The company is building a portfolio of proprietary apparel brands for a defined age segment, which could improve margins if demand consolidates 1. Executing this strategy requires significant investment in design and supply chain 1.
Competitive position
Competitors include global and regional brands and online retailers, some with more established brands or greater financial resources 1. Larger competitors may secure better supplier terms and invest more in marketing and artificial intelligence 1.
The company differentiates through customized products for holidays and a supplier network built on on-demand orders with short lead times 1. The advantage depends on its ability to acquire customers at a reasonable cost 1.
- Global online apparel retailers
Global and regional competitors named in the filing, with more established brands and greater marketing and sourcing resources.
- Regional cross-border e-commerce platforms
Competitors in Asia and Europe that may offer better supplier terms and aggressive pricing.
- Online women's fashion retailers
Direct competitors for the proprietary brands aimed at women aged 30 and above.
- Marketplace platforms
Platforms with third-party sellers competing for customer attention and digital advertising budgets.
Links, dependencies and risks
Who the company is tied to, from its own SEC filings (customers, suppliers, production, partners, competitors, countries, regulation), from the 5 %+ holders' statements (13D/13G) and from what other companies say about it. Click a node for its evidence; on a listed company the graph moves to it.
Loading the links…
News & filings
In the press
- LightInTheBox (LITB) Q2 2026 Earnings Call TranscriptYahoo Finance — News · 27 Aug 2026 · EN
- LightInTheBox Q2 Earnings Call HighlightsYahoo Finance — News · 26 Aug 2026 · EN
SEC filings
- Current report (foreign issuer)26 Aug 2026
- Current report (foreign issuer)13 Aug 2026
- Current report (foreign issuer)10 Aug 2026
- Current report (foreign issuer)30 Jun 2026
- Current report (foreign issuer)24 Jun 2026
- Current report (foreign issuer)03 Jun 2026
- Current report (foreign issuer)26 May 2026
- Current report (foreign issuer)12 May 2026
- Current report (foreign issuer)17 Apr 2026
- Annual report (foreign issuer)02 Apr 2026
Sources
- [1] Form 20-F, fiscal year ended 2025-12-31 · SEC / LightInTheBox Holding Co., Ltd. · 02 Apr 2026
Figures computed by olivLaw from SEC filings and closing prices; the qualitative analysis is AI-generated from cited sources. Not investment advice.