olivLaw · US equity research
Betterware de México, S.A.P.I. de C.V. BWMX
Retail-Catalog & Mail-Order Houses · SIC 5961 · Vertical: Retail-Catalog & Mail-Order Houses (SIC 5961)
Betterware de México is a consumer products company that sells through networks of independent distributors and consultants, with two segments: home organization (BWM) and beauty and personal care (JAFRA). In fiscal 2025 consolidated net revenue was about 14,243 million Mexican pesos, and the company has agreed to acquire Tupperware's Latin American operations, a deal that could reshape the group if completed.
The AI analysis may be outdated: new filings came after its sources (see the «AI analysis» section).
At the close of 04 Nov 2026, Betterware de México, S.A.P.I. de C.V. (BWMX) stock was 17.09 USD (−0.81% on the day), with beta 0.54, 52-week range 13.56–19.44 USD.
Data as of · AI analysis dated · Source: SEC filings and closing prices, computed by olivLaw.
Price history
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Technical reading
- RSI (14)
- 57.0
- strong (55–70)
- Bollinger (20, 2)
- 15.52 – 17.47
- in the upper half of the band · %B 0.81 · band width 11.8%
- SMA 50 / 200
- 16.29 / 17.23
- mixed trend
- MACD (12, 26, 9)
- 0.22 / 0.11
- MACD above signal
Indicators describe past prices; on their own they do not predict direction. On our history the RSI ≤ 40 filter added no return (see the signals methodology).
Performance
| Company | S&P 500 | vs S&P 500 | Vertical median | |
|---|---|---|---|---|
| 1 month | +4.7% | −1.1% | +5.8 pp | — |
| 3 months | −0.6% | −0.5% | −0.2 pp | — |
| 6 months | −0.1% | +4.4% | −4.5 pp | — |
| Year to date | +20.3% | +12.3% | +8.0 pp | — |
| 1 year | +22.4% | +13.5% | +8.9 pp | −2.6% |
| 3 years | +29.5% | +76.4% | −46.9 pp | +12.3% |
| 5 years | −32.3% | +63.7% | −96.0 pp | — |
Price returns, dividends excluded.
Quarterly results
ESEF annual reports carry no quarters: the results are annual (below).
E/P over time
the price (USD) and the reports are in different currencies
E/P = trailing-12-month diluted EPS / price at quarter end. E/P is the inverse of P/E and stays defined when earnings are negative.
Fiscal years
| Fiscal year | 2017 | 2018 | 2019 | 2020 | ⚠ 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|---|
| Revenue | 1.4 bn | 2.3 bn | 3.1 bn | 7.3 bn | 10.1 bn | 11.5 bn | 13.0 bn | 14.1 bn |
| Revenue YoY | unavailable | +59.8% | +33.1% | +135.4% | — | +14.3% | +13.1% | +8.4% |
| Net income | 207.7 m | 299.3 m | 472.1 m | 338.4 m | 1.8 bn | 872.6 m | 1.0 bn | 711.5 m |
| Net income YoY | unavailable | +44.1% | +57.8% | −28.3% | — | −50.2% | +18.8% | −31.4% |
| Diluted EPS | unavailable | unavailable | unavailable | 8,680.00 | 46,910.00 | 23,410.00 | unavailable | unavailable |
| Diluted EPS YoY | unavailable | unavailable | unavailable | unavailable | — | −50.1% | unavailable | unavailable |
| net % | 14.3% | 12.9% | 15.3% | 4.7% | 17.4% | 7.6% | 8.0% | 5.0% |
| Free cash flow | 339.0 m | 316.9 m | 422.8 m | 1.2 bn | 1.1 bn | -3.3 bn | 2.2 bn | unavailable |
The series breaks before 2021: earlier years come from the original reports of the issuer of that time, later years from a subsequent filing that restated the perimeter (a separation, discontinued operations). The year-on-year change across the break is not shown.
Reported results vs expectations
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Balance sheet & financial health
Fiscal year 2024 · 31 Dec 2024
- Cash
- 296.6 m MXN
- Financial debt
- 4.8 bn MXN
- Net debt
- 4.5 bn MXN
- Equity
- 1.2 bn MXN
- Total assets
- 10.5 bn MXN
- Debt / equity
- 4.15x
- Current ratio
- 0.95x
- ROE
- 54.2%
- ROA
- 6.6%
- FCF margin
- unavailable
Financial statements (source on every figure)
Revenue and net income (MXN)
Margins
Income statement · MXN
| Line | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | Source (latest year) |
|---|---|---|---|---|---|---|---|
| Revenue | 3.1 bn | 7.3 bn | 10.1 bn | 11.5 bn | 13.0 bn | 14.1 bn | SEC (XBRL)· 29 Apr 2025verified |
| Cost of revenue | 1.3 bn | 3.3 bn | 4.5 bn | 4.0 bn | 4.3 bn | 4.5 bn | SEC (XBRL)· 29 Apr 2025verified |
| Gross profit | 1.8 bn | 4.0 bn | 5.6 bn | 7.5 bn | 8.7 bn | 9.6 bn | SEC (XBRL)· 29 Apr 2025verified |
| Depreciation & amortisation | — | — | — | 287.7 m | 382.1 m | 392.2 m | SEC (XBRL)· 29 Apr 2025verified |
| Pre-tax income | 704.8 m | 881.1 m | 2.6 bn | 1.4 bn | 1.4 bn | 1.2 bn | SEC (XBRL)· 29 Apr 2025verified |
| Income tax | 232.7 m | 542.8 m | 814.6 m | 516.9 m | 380.0 m | 469.3 m | SEC (XBRL)· 29 Apr 2025verified |
| Net income | 472.1 m | 338.4 m | 1.8 bn | 872.6 m | 1.0 bn | 711.5 m | SEC (XBRL)· 29 Apr 2025verified |
| Diluted EPS | — | 8,680.00 | 46,910.00 | 23,410.00 | — | — | SEC (XBRL)· 15 May 2023verified |
| Weighted average diluted shares | 30.2 m | 34.4 m | 37.3 k | 37.3 k | 37.3 k | — | SEC (XBRL)· 30 Apr 2024verified |
| Dividend per share | 68.07 | 22.69 | 37.52 | 25.45 | 17.38 | 26.75 | SEC (XBRL)· 29 Apr 2025derived |
Balance sheet · MXN
| Line | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | Source (latest year) |
|---|---|---|---|---|---|---|---|
| Cash | 213.7 m | 649.8 m | 1.2 bn | 815.6 m | 549.7 m | 296.6 m | SEC (XBRL)· 29 Apr 2025verified |
| Receivables | — | — | 24.0 k | 61.0 k | — | 121.1 m | SEC (XBRL)· 29 Apr 2025verified |
| Inventories | 345.6 m | 1.3 bn | 1.3 bn | 2.1 bn | 2.0 bn | 2.5 bn | SEC (XBRL)· 29 Apr 2025verified |
| Current assets | 880.7 m | 2.9 bn | 3.4 bn | 4.4 bn | 4.0 bn | 4.5 bn | SEC (XBRL)· 29 Apr 2025verified |
| Property, plant & equipment, net | 207.4 m | 791.1 m | 1.1 bn | 3.0 bn | 2.9 bn | 1.8 bn | SEC (XBRL)· 29 Apr 2025verified |
| Goodwill | — | — | — | — | 1.6 m | — | SEC (XBRL)· 30 Apr 2024verified |
| Intangibles (excl. goodwill) | 311.0 m | 319.4 m | 369.8 m | 1.7 bn | 1.6 bn | 1.6 bn | SEC (XBRL)· 29 Apr 2025verified |
| Total assets | 1.8 bn | 4.4 bn | 5.2 bn | 11.3 bn | 11.1 bn | 10.5 bn | SEC (XBRL)· 29 Apr 2025verified |
| Short-term debt | 148.1 m | 105.9 m | 28.1 m | 230.4 m | 508.7 m | 1.2 bn | SEC (XBRL)· 29 Apr 2025verified |
| Long-term debt | 529.6 m | 524.0 m | 1.5 bn | 5.9 bn | 4.6 bn | 3.7 bn | SEC (XBRL)· 29 Apr 2025verified |
| Current liabilities | 878.4 m | 2.9 bn | 2.4 bn | 3.1 bn | 3.8 bn | 4.8 bn | SEC (XBRL)· 29 Apr 2025verified |
| Total liabilities | 1.5 bn | 3.5 bn | 4.0 bn | 10.2 bn | 9.6 bn | 9.3 bn | SEC (XBRL)· 29 Apr 2025verified |
| Equity | 274.5 m | 882.0 m | 1.2 bn | 1.1 bn | 1.5 bn | 1.2 bn | SEC (XBRL)· 29 Apr 2025verified |
| Shares outstanding at year end | 5.0 m | 36.6 m | 37.3 m | 37.3 m | 37.3 m | 37.3 m | SEC (XBRL)· 29 Apr 2025verified |
Cash flow · MXN
| Line | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | Source (latest year) |
|---|---|---|---|---|---|---|---|
| Operating cash flow | 605.4 m | 1.8 bn | 1.5 bn | 1.4 bn | 2.4 bn | 1.8 bn | SEC (XBRL)· 29 Apr 2025verified |
| Capex | 182.6 m | 617.7 m | 401.7 m | 4.7 bn | 131.1 m | — | SEC (XBRL)· 30 Apr 2024verified |
| Free cash flow | 422.8 m ≈ | 1.2 bn ≈ | 1.1 bn ≈ | -3.3 bn ≈ | 2.2 bn ≈ | — | SEC (XBRL)· 30 Apr 2024derived |
| Investing cash flow | -175.6 m | -631.4 m | -320.4 m | -4.8 bn | -65.3 m | -466.0 k | SEC (XBRL)· 29 Apr 2025verified |
| Financing cash flow | -393.5 m | -754.7 m | -619.8 m | 3.1 bn | -2.6 bn | -2.0 bn | SEC (XBRL)· 29 Apr 2025verified |
| Dividends paid | 343.0 m | 830.0 m | 1.4 bn | 949.6 m | 648.7 m | 998.1 m | SEC (XBRL)· 29 Apr 2025verified |
≈ computed by olivLaw from the reported lines of the same year: Operating cash flow − Capex.
Computed indicators
Growth
Profitability
Returns
Balance sheet
Liquidity
Cash
Efficiency
Market and valuation
1 indicators that do not apply to the sector.
Valuation
olivLaw classification
- indicators available: 5 of at least 6
- score weight coverage: 29.2% of at least 60%
A scoring methodology on indicators and valuation, not investment advice.
Closing price
04 Nov 2026Source: olivLaw, closing series
Market cap: unavailable
Price and reporting are in different currencies; market indicators are unavailable.
Key indicators
Coverage and freshness
The data is older than the freshness threshold.
Score by group
29% · Insufficient data
Estimated value range
unavailable — no valuation assumptions for the reporting currency
Valuation assumptions are editorial choices, not measured; beta is not measured.
Valuation methods
Classification (SIC) comparables group by industry code, not by economic activity; the direct group is an editorial selection by activity. Members' multiples are on their own trailing twelve months, at their own latest close.
Assumptions (illustrative, editorial)
- Risk-free rate
- 6.5%
- Equity risk premium
- 6.0%
- Beta (default)
- 1.00
- Cost of equity
- 12.5%
- Terminal growth
- 3.0%
Factor scorecard
Insufficient data
Minimum-evidence gate: indicators available: 5 of at least 6; score weight coverage: 29.2% of at least 60%
| Factor | Value | Score | Weight used |
|---|---|---|---|
| ROIC · Quality | unavailable | unavailable | — |
| Net margin · Quality | 5.0% | 86 (vs peers) | 21% |
| FCF conversion · Quality | 234.2% | 100 (on a fixed band) | 21% |
| Revenue CAGR 3Y · Growth | 11.9% | 99 (on a fixed band) | 29% |
| EPS CAGR 3Y · Growth | unavailable | unavailable | — |
| Net debt / EBITDA · Balance sheet | unavailable | unavailable | — |
| Interest coverage · Balance sheet | unavailable | unavailable | — |
| Current ratio · Balance sheet | 1.0x | 13 (on a fixed band) | 14% |
| P/E (TTM) · Valuation | unavailable | unavailable | — |
| EV/EBITDA · Valuation | unavailable | unavailable | — |
| FCF yield · Valuation | unavailable | unavailable | — |
| Shareholder yield (distributions) · Returns | unavailable | unavailable | — |
| Payout ratio (FCF) · Returns | 59.9% | 86 (on a fixed band) | 14% |
Factors without a value were dropped; the remaining weights were renormalised.
Score groups
- Balance sheet· partial13/100 · 1/3 factors with a value
- Growth· partial99/100 · 1/2 factors with a value
- Quality93/100 · 2/3 factors with a value
- Returns· partial86/100 · 1/2 factors with a value
- Valuation· partialunavailable · 0/3 factors with a value
A «partial» group is computed from under half of its weight or from one factor: it is not a full assessment of the group.
Memo
BETTERWARE DE MEXICO, S.A.P.I. DE C.V (BWMX). Latest full fiscal year: 2024; data up to 2024-12-31.
Figures computed from the financial statements: revenue 14.1 bn MXN in 2024; YoY growth 8.4%; net margin 5.0%; ROE 54.1%.
The estimated value range is 304.61–430.02 MXN per share (median of 2 methods, agreement: high); assumptions are illustrative. The range is the median of the methods' low, central and high values, not a probability interval.
Insufficient data for a verdict (indicators available: 5 of at least 6; score weight coverage: 29.2% of at least 60%).
Text generated deterministically from the figures shown; no language model. Not investment advice.
What supports the thesis
- Net margin: 5.0%
- FCF conversion: 234.2%
- Revenue CAGR 3Y: 11.9%
- Payout ratio (FCF): 59.9%
What contradicts it
- Current ratio: 1.0x
Not assessed (insufficient data or a ratio without meaning): ROIC, EPS CAGR 3Y, Net debt / EBITDA, Interest coverage, P/E (TTM), EV/EBITDA, FCF yield, Shareholder yield (distributions).
Versus the vertical median
Retail-Catalog & Mail-Order Houses (SIC 5961) · same industry (4-digit SIC) · compared with 28 companies
Multiples and returns vs the median
Price rebased to 100 (monthly, 5 years)
Companies in the vertical
| Market cap | P/E | ROE | Net margin | Revenue YoY | 1A / 3A | |
|---|---|---|---|---|---|---|
| AMZNAmazon.com, Inc. | 2,876.6 bn | 21.5 | 27.4% | 16.9% | +12.4% | +14% / +82% |
| CDWCdw Corp | 21.1 bn | 19.7 | 42.5% | 4.5% | +6.8% | +17% / −20% |
| NSITInsight Enterprises, Inc. | 5.2 bn | 25.7 | 13.1% | 2.5% | −5.2% | +103% / +16% |
| JMIAJumia Technologies AG | 1.3 bn | — | -108.9% | -32.6% | +12.8% | −57% / +60% |
| BZUNBaozun Inc. | 597.0 m | — | -6.6% | -2.4% | +10.2% | +21% / +16% |
| LITBLightInTheBox Holding Co., Ltd. | 590.4 m | 68.0 | — | 3.7% | −12.1% | +42% / −63% |
| GCTGigacloud Technology Inc | 539.8 m | 13.7 | 32.3% | 10.6% | +11.1% | +56% / +495% |
| HNSTThe Honest Company, Inc. | 476.3 m | — | -6.9% | -3.6% | −1.9% | +65% / +86% |
| TDUPThredUp Inc. | 290.9 m | — | -39.2% | -6.9% | +19.5% | −71% / +12% |
| DIBS1stdibs.com, Inc. | 186.9 m | — | -9.2% | -8.5% | +1.5% | −3% / +30% |
| NXHNeighborhood Intelligence, Inc. | 163.0 m | — | -47.0% | -7.1% | −25.1% | −72% / −91% |
| AKAa.k.a. Brands Holding Corp. | 116.0 m | — | -29.5% | -4.8% | +4.4% | −26% / +9% |
| SFIXStitch Fix, Inc. | 79.5 m | — | -6.3% | -0.9% | +6.4% | −31% / −21% |
| HOURHour Loop, Inc. | 53.9 m | 37.0 | 21.8% | 1.1% | +3.0% | −28% / +3% |
| GROVGrove Collaborative Holdings, Inc. | 47.4 m | — | — | -4.1% | −14.6% | −19% / −44% |
| LVLULulu’s Fashion Lounge Holdings, Inc. | 31.0 m | — | -602.9% | -3.2% | −10.6% | +107% / −74% |
| UZXLinkage Global Inc | 21.7 m | — | -63.1% | -144.5% | −50.5% | −98% / unavailable |
| GIFTGiftify, Inc. | 21.1 m | — | -36.2% | -8.8% | −6.5% | −47% / −85% |
| CHWYChewy, Inc. | 2.3 k | 35.3 | 72.0% | 2.1% | +6.2% | −33% / +34% |
| QVCGQVC Group, Inc. | 8 | — | -6.3% | -0.2% | −7.8% | unavailable / unavailable |
| HEPSD-MARKET Electronic Services & Trading | — | — | -39.7% | -2.8% | +11.1% | +19% / +100% |
| VIPSVipshop Holdings Limited | — | 1.4 | 18.3% | 6.8% | +2.0% | −30% / −14% |
| RVLVRevolve Group, Inc. | — | 21.8 | 12.6% | 4.8% | +8.5% | −17% / +50% |
| PTRNPattern Group Inc. | — | — | 6.6% | 0.9% | +39.3% | +22% / unavailable |
| LUXELuxExperience B.V. | — | — | 63.3% | 45.2% | +50.1% | +7% / +224% |
1- and 3-year price returns: for BWMX from daily closes (the same as the performance table), for the other companies from month-end closes.
olivLaw engine forecast
The world engine ran after the company's latest material disclosure. Probabilities are of TOUCHING a level within the horizon (not closing there) and sit next to the random walk (p_rw), the no-information benchmark.
The engine has no published run for this company yet.
Valuation scenarios (editable assumptions)
Illustrative scenarios
Scenarios are not available. input data missing
AI analysis
AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.
Possibly outdated: the newest document it read is from 30 Apr 2026; since then the company filed 6-K (22 Oct 2026), 6-K (01 Oct 2026), 6-K (29 Sept 2026), 6-K (23 Jul 2026), 6-K (02 Jul 2026), 6-K (03 Jun 2026).
In brief
Betterware de México is a consumer products company that sells through networks of independent distributors and consultants, with two segments: home organization (BWM) and beauty and personal care (JAFRA). In fiscal 2025 consolidated net revenue was about 14,243 million Mexican pesos 1, and the company has agreed to acquire Tupperware's Latin American operations, a deal that could reshape the group if completed.
SWOT
Strengths
- The company has a large network of distributors and consultants and an established direct selling model in Mexico 1.
- The JAFRA segment has historically higher gross margins, because most products are made in Mexico and avoid international freight costs 1.
- Diversification across two segments with different brands reduces dependence on a single product category 1.
Weaknesses
- Most BWM products are made by external suppliers, mainly in China, which increases exposure to tariffs and disruptions 1.
- High turnover among distributors and consultants makes results depend on continuous recruitment 1.
- The BWM segment declined in 2025, and the company exited US operations after roughly a year of activity 1.
Opportunities
- The Tupperware acquisition could strengthen the position in Mexico and Brazil with existing brands and plants, if completed 1.
- Expansion in Peru, Ecuador, Colombia and Central America could add markets with faster growth 1.
- Developing digital channels could support recruitment of new distributors and customers 1.
Risks
- Dependence on Chinese suppliershigh
Most BWM products come from external manufacturers in China, and political disruptions, tariffs or sanctions could seriously affect supply 1.
- Concentration of JAFRA production in Querétarohigh
A significant share of JAFRA products is made at a single facility, and technical, natural or labor disruptions could affect sales 1.
- Turnover in the sales networkmedium
Distributors and consultants can leave at any time, and losing high-level leaders could slow growth and revenue 1.
- Tupperware acquisitionmedium
The deal is debt-financed and requires shareholder and antitrust approval; if it does not complete, the effects on the company's plans could be significant 1.
- Cybersecuritymedium
Information systems and online sales are exposed to attacks that could disrupt operations and lead to penalties and financial losses 1.
Investment thesis
What would need to be true (bull case)
- If integration of the Tupperware assets succeeds, the company could diversify revenue and strengthen its position in Latin America 1.
- The JAFRA segment grew in 2025 and has better margins, which could support group results if the trend continues 1.
- The direct selling model with extensive networks may allow relatively quick expansion into new markets in the region 1.
What would break the thesis
- BWM segment revenue declined, and the US exit shows the difficulty of extending the model into new markets 1.
- Dependence on external suppliers and a single production site could increase vulnerability to cost shocks and disruptions 1.
- The Tupperware deal could add significant debt and integration risks that may prove hard to manage 1.
What to watch
- Completion of the Tupperware acquisition and Mexican antitrust approvalfirst half 2026
- BWM revenue trend and the share of associates placing weekly ordersQ1 2027
- Glass and raw material cost trends for the JAFRA segment2027
Products, market & competition
AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.
Possibly outdated: the newest document it read is from 30 Apr 2026; since then the company filed 6-K (22 Oct 2026), 6-K (01 Oct 2026), 6-K (29 Sept 2026), 6-K (23 Jul 2026), 6-K (02 Jul 2026), 6-K (03 Jun 2026).
The business
Betterware de México, S.A.P.I. de C.V. is a Mexican company listed on the New York Stock Exchange under the symbol BWMX 1. It sells directly to customers through a modern person-to-person model, using independent distributors, leaders and consultants. Its activity is organized into two segments, home organization (under the Betterware brand) and beauty and personal care (under the JAFRA brand), and most BWM products are made by third-party contract manufacturers, mainly in China 1.
The company expanded in recent years through the JAFRA acquisition completed in April 2022, the launch of Betterware USA in 2024, and new operations in Peru, Ecuador and Colombia 1. In April 2025 management closed the US subsidiary because of the tariff reform and focused on Central America 1. In January 2026 the group signed a definitive agreement to acquire Tupperware's Latin American operating assets, with closing expected in the first half of 2026 1.
The sales network is central to the business model: BWM works with distributors and associates, while JAFRA works with leaders and consultants, who link the company to the end customer 1. High turnover in these networks and dependence on a small number of high-level leaders are risks the company itself recognizes 1.
Segments
Beauty and personal care (JAFRA)
The JAFRA segment covers fragrance, color, skin care and toiletries and produced 60.1% of consolidated net revenue in 2025 1. Its revenue grew 5.5% in 2025, supported by higher average monthly orders per consultant and leader and by promotional plans 1. The Querétaro plant makes a substantial share of this segment's products, which makes its operations a sensitive point 1.
Market context
The company operates in the Mexican direct-selling consumer goods market, focusing on the C and D socioeconomic segments, and is extending activity to Peru, Ecuador, Colombia and Central America 1. Demand depends strongly on overall consumer spending and confidence, and an economic slowdown could reduce sales in its main markets 1.
The beauty and personal care market in Mexico and the United States, where JAFRA is present through independent consultants, is competitive and sensitive to raw material costs such as glass, which rose in 2025 1. The Tupperware acquisition would add a regional base in Mexico and Brazil with vertically integrated plants, if the transaction completes 1.
Trends
- Direct selling networksmixed
The distributor and consultant model allows fast expansion but needs constant effort to retain and recruit, which could weigh on results if network interest declines 1.
- Tariff reform and supply chainsheadwind
Tariffs imposed by the US government led to closing US operations and could make imports from China, a major source of BWM products, more difficult 1.
- Expansion in Latin Americatailwind
Launching operations in the Andean region and Central America, together with the Tupperware assets, could open new revenue sources if integration succeeds 1.
- Production and raw material costsheadwind
Higher glass and other raw material prices raised JAFRA's cost of sales in 2025, and pressure could persist if costs cannot be offset 1.
Competitive position
The company says it competes against larger multinational manufacturers with greater financial resources, which can spend more aggressively on acquisitions, research, e-commerce and advertising 1. Its products also compete with branded premium retail products, and competition for distributors and consultants is intense 1.
Betterware holds no significant patent or proprietary protection, so competitors may introduce products with similar ingredients 1. The company therefore needs to keep its compensation plans attractive to retain its network 1.
- Large multinational consumer goods makers
Larger producers with greater financial resources that compete for market share and for distributors 1.
- Other direct selling companies
Direct selling companies that compete for the same leaders and consultants and may have longer operating histories 1.
- Premium retail brands
Retail products with greater name recognition that compete directly with the company's range 1.
- Digital e-commerce players
Players building online capabilities that can attract customers away from the catalogue-based model 1.
Links, dependencies and risks
Who the company is tied to, from its own SEC filings (customers, suppliers, production, partners, competitors, countries, regulation), from the 5 %+ holders' statements (13D/13G) and from what other companies say about it. Click a node for its evidence; on a listed company the graph moves to it.
Loading the links…
News & filings
In the press
No news in our archive over the last 180 days.
SEC filings
- Current report (foreign issuer)22 Oct 2026
- Current report (foreign issuer)01 Oct 2026
- Current report (foreign issuer)29 Sept 2026
- Current report (foreign issuer)23 Jul 2026
- Current report (foreign issuer)02 Jul 2026
- Current report (foreign issuer)03 Jun 2026
- Current report (foreign issuer)29 May 2026
- Current report (foreign issuer)05 May 2026
- Current report (foreign issuer)01 May 2026
- Annual report (foreign issuer)30 Apr 2026
Sources
- [1] Form 20-F, fiscal year ended 2025-12-31 · SEC / Betterware de México, S.A.P.I. de C.V. · 30 Apr 2026
Figures computed by olivLaw from SEC filings and closing prices; the qualitative analysis is AI-generated from cited sources. Not investment advice.